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Segment Reporting | 12 Months Ended
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Dec. 31, 2019
Segment Reporting [Abstract] |
Segment Reporting |
22. | SEGMENT REPORTING
The Company’s operations are organized into two segments, consisting of Baidu Core and iQIYI. Baidu Core mainly provides online marketing services and new AI initiatives. iQIYI is an online entertainment service provider, offers original, professionally produced and partner-generated content on its platform. The Company derives the results of the segments directly from its internal management reporting system. The CODM reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented. The Company does not allocate assets to its segments as the CODM does not evaluate the performance of segments using asset information. The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2017.
|  | For the year ended December 31, 2017 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Total revenues |  |  | 67,681 |  |  |  | 17,378 |  |  |  | (250 | ) |  |  | 84,809 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 25,688 |  |  |  | 17,386 |  |  |  | (12 | ) |  |  | 43,062 |
Selling, general and administrative |  |  | 10,586 |  |  |  | 2,675 |  |  |  | (133 | ) |  |  | 13,128 |
Research and development |  |  | 11,692 |  |  |  | 1,270 |  |  |  | (34 | ) |  |  | 12,928 |
Total operating costs and expenses |  |  | 47,966 |  |  |  | 21,331 |  |  |  | (179 | ) |  |  | 69,118 |
Operating profit (loss) |  |  | 19,715 |  |  |  | (3,953 | ) |  |  | (71 | ) |  |  | 15,691 |
Total other income (loss), net |  |  | 5,385 |  |  |  | 208 |  |  |  | (1 | ) |  |  | 5,592 |
Income (loss) before income taxes |  |  | 25,100 |  |  |  | (3,745 | ) |  |  | (72 | ) |  |  | 21,283 |
Income taxes |  |  | 3,001 |  |  |  | (8 | ) |  |  | 2 |  |  |  | 2,995 |
Net income (loss) |  |  | 22,099 |  |  |  | (3,737 | ) |  |  | (74 | ) |  |  | 18,288 |
Less: net income (loss) attributable to noncontrolling interests |  |  | (9 | ) |  |  | — |  |  |  | (4 | ) |  |  | (13 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 22,108 |  |  |  | (3,737 | ) |  |  | (70 | ) |  |  | 18,301 |
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2018.
|  | For the year ended December 31, 2018 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Total revenues |  |  | 78,271 |  |  |  | 24,989 |  |  |  | (983 | ) |  |  | 102,277 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 25,370 |  |  |  | 27,133 |  |  |  | (759 | ) |  |  | 51,744 |
Selling, general and administrative |  |  | 15,310 |  |  |  | 4,168 |  |  |  | (247 | ) |  |  | 19,231 |
Research and development |  |  | 13,783 |  |  |  | 1,994 |  |  |  | (5 | ) |  |  | 15,772 |
Total operating costs and expenses |  |  | 54,463 |  |  |  | 33,295 |  |  |  | (1,011 | ) |  |  | 86,747 |
Operating profit (loss) |  |  | 23,808 |  |  |  | (8,306 | ) |  |  | 28 |  |  |  | 15,530 |
Total other income (loss), net |  |  | 13,169 |  |  |  | (676 | ) |  |  | (698 | ) |  |  | 11,795 |
Income (loss) before income taxes |  |  | 36,977 |  |  |  | (8,982 | ) |  |  | (670 | ) |  |  | 27,325 |
Income taxes |  |  | 4,664 |  |  |  | 79 |  |  |  | — |  |  |  | 4,743 |
Net income (loss) |  |  | 32,313 |  |  |  | (9,061 | ) |  |  | (670 | ) |  |  | 22,582 |
Less: net income (loss) attributable to noncontrolling interests |  |  | (1,292 | ) |  |  | 49 |  |  |  | (3,748 | ) |  |  | (4,991 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 33,605 |  |  |  | (9,110 | ) |  |  | 3,078 |  |  |  | 27,573 |
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2019.
|  | For the year ended December 31, 2019 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  | (In millions) |
Total revenues |  |  | 79,711 |  |  |  | 11,450 |  |  |  | 28,994 |  |  |  | 4,165 |  |  |  | (1,292 | ) |  |  | (186 | ) |  |  | 107,413 |  |  |  | 15,429 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 34,019 |  |  |  | 4,887 |  |  |  | 30,348 |  |  |  | 4,359 |  |  |  | (1,517 | ) |  |  | (218 | ) |  |  | 62,850 |  |  |  | 9,028 |
Selling, general and administrative |  |  | 14,733 |  |  |  | 2,116 |  |  |  | 5,237 |  |  |  | 753 |  |  |  | (60 | ) |  |  | (9 | ) |  |  | 19,910 |  |  |  | 2,860 |
Research and development |  |  | 15,698 |  |  |  | 2,255 |  |  |  | 2,667 |  |  |  | 383 |  |  |  | (19 | ) |  |  | (3 | ) |  |  | 18,346 |  |  |  | 2,635 |
Total operating costs and expenses |  |  | 64,450 |  |  |  | 9,258 |  |  |  | 38,252 |  |  |  | 5,495 |  |  |  | (1,596 | ) |  |  | (230 | ) |  |  | 101,106 |  |  |  | 14,523 |
Operating profit (loss) |  |  | 15,261 |  |  |  | 2,192 |  |  |  | (9,258 | ) |  |  | (1,330 | ) |  |  | 304 |  |  |  | 44 |  |  |  | 6,307 |  |  |  | 906 |
Total other income (loss), net |  |  | (5,680 | ) |  |  | (816 | ) |  |  | (967 | ) |  |  | (139 | ) |  |  | — |  |  |  | — |  |  |  | (6,647 | ) |  |  | (955 | )
Income (loss) before income taxes |  |  | 9,581 |  |  |  | 1,376 |  |  |  | (10,225 | ) |  |  | (1,469 | ) |  |  | 304 |  |  |  | 44 |  |  |  | (340 | ) |  |  | (49 | )
Income taxes |  |  | 1,896 |  |  |  | 272 |  |  |  | 52 |  |  |  | 7 |  |  |  | — |  |  |  | — |  |  |  | 1,948 |  |  |  | 279 |
Net income (loss) |  |  | 7,685 |  |  |  | 1,104 |  |  |  | (10,277 | ) |  |  | (1,476 | ) |  |  | 304 |  |  |  | 44 |  |  |  | (2,288 | ) |  |  | (328 | )
Less: net income (loss) attributable to noncontrolling interests |  |  | 105 |  |  |  | 15 |  |  |  | 46 |  |  |  | 7 |  |  |  | (4,496 | ) |  |  | (646 | ) |  |  | (4,345 | ) |  |  | (624 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 7,580 |  |  |  | 1,089 |  |  |  | (10,323 | ) |  |  | (1,483 | ) |  |  | 4,800 |  |  |  | 690 |  |  |  | 2,057 |  |  |  | 296 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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