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Segment Reporting (Tables)
 12 Months Ended
Dec. 31, 2019
Segment Reporting [Abstract]  
Summary of Group's Operating Segment Results
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2017.
 
For the year ended December 31, 2017
 
  
Baidu Core
 
  
iQIYI
 
  
Intersegment
eliminations &
adjustments
 
  
Consolidated
 
  
RMB
 
  
RMB
 
  
RMB
 
  
RMB
 
  
(In millions)
 
Total revenues
 
 
67,681
 
  
 
17,378
 
  
 
(250
)
 
 
84,809
 
                                 
Operating costs and expenses:
   
     
     
     
 
Cost of revenues
   
25,688
     
17,386
     
(12
 )    
43,062
 
Selling, general and administrative
   
10,586
     
2,675
     
(133
 )    
13,128
 
Research and development
   
11,692
     
1,270
     
(34
 )    
12,928
 
                                 
Total operating costs and expenses
 
 
47,966
 
  
 
21,331
 
  
 
(179
)
 
 
69,118
 
                                 
Operating profit (loss)
 
 
19,715
 
  
 
(3,953
)
 
 
(71
)
 
 
15,691
 
                                 
Total other income (loss), net
 
 
5,385
 
  
 
208
 
  
 
(1
)
 
 
5,592
 
                                 
Income (loss) before income taxes
 
 
25,100
 
  
 
(3,745
)
 
 
(72
)
 
 
21,283
 
Income taxes
   
3,001
     
(8
 )    
2
     
2,995
 
                                 
Net income (loss)
 
 
22,099
 
  
 
(3,737
)
 
 
(74
)
 
 
18,288
 
                                 
Less: net income (loss) attributable to noncontrolling interests
   
(9
 )    
—  
      
(4
 )    
(13
 )
                                 
Net income (loss) attributable to Baidu, Inc.
 
 
22,108
 
  
 
(3,737
)
 
 
(70
)
 
 
18,301
 
                                 
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2018.
 
For the year ended December 31, 2018
 
  
Baidu Core
 
  
iQIYI
 
  
Intersegment
eliminations
 
  
Consolidated
 
  
RMB
 
  
RMB
 
  
RMB
 
  
RMB
 
  
(In millions)
 
Total revenues
 
 
78,271
 
  
 
24,989
 
  
 
(983
)
 
 
102,277
 
                                 
Operating costs and expenses:
   
     
     
     
 
Cost of revenues
   
25,370
     
27,133
     
(759
 )    
51,744
 
Selling, general and administrative
   
15,310
     
4,168
     
(247
 )    
19,231
 
Research and development
   
13,783
     
1,994
     
(5
 )    
15,772
 
                                 
Total operating costs and expenses
 
 
54,463
 
  
 
33,295
 
  
 
(1,011
)
 
 
86,747
 
                                 
Operating profit (loss)
 
 
23,808
 
  
 
(8,306
)
 
 
28
 
  
 
15,530
 
                                 
Total other income (loss), net
 
 
13,169
 
  
 
(676
)
 
 
(698
)
 
 
11,795
 
                                 
Income (loss) before income taxes
 
 
36,977
 
  
 
(8,982
)
 
 
(670
)
 
 
27,325
 
                                 
Income taxes
   
4,664
     
79
     
—  
      
4,743
 
                                 
Net income (loss)
 
 
32,313
 
  
 
(9,061
)
 
 
(670
)
 
 
22,582
 
Less: net income (loss) attributable to noncontrolling interests
   
(1,292
 )    
49
     
(3,748
 )    
(4,991
 )
                                 
Net income (loss) attributable to Baidu, Inc.
 
 
33,605
 
  
 
(9,110
)
 
 
3,078
 
  
 
27,573
 
                                 
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2019.
  
For the year ended December 31, 2019
 
  
Baidu Core
   
iQIYI
   
Intersegment
eliminations
   
Consolidated
 
  
RMB
 
  
US$
 
  
RMB
 
  
US$
 
  
RMB
 
  
US$
 
  
RMB
 
  
US$
 
  
(In millions)
 
Total revenues
 
 
79,711
 
  
 
11,450
 
  
 
28,994
 
  
 
4,165
 
  
 
(1,292
)
 
  
 
(186
)
 
  
 
107,413
 
  
 
15,429
 
                                                                 
Operating costs and expenses:
    
 
      
 
      
 
      
 
      
 
      
 
      
 
      
 
  
Cost of revenues
 
 
34,019
 
 
 
4,887
 
 
 
30,348
 
 
 
4,359
 
 
 
(1,517
) 
 
 
(218
) 
 
 
62,850
 
 
 
9,028
 
Selling, general and administrative
   
14,733
     
2,116
     
5,237
     
753
     
(60
)     
(9
)     
19,910
     
2,860
 
Research and development
   
15,698
     
2,255
     
2,667
     
383
     
(19
)     
(3
)     
18,346
     
2,635
 
                                                                 
Total operating costs and expenses
 
 
64,450
 
  
 
9,258
 
  
 
38,252
 
  
 
5,495
 
  
 
(1,596
)
 
  
 
(230
)
 
  
 
101,106
 
  
 
14,523
 
                                                                 
Operating profit (loss)
 
 
15,261
 
  
 
2,192
 
  
 
(9,258
)
 
  
 
(1,330
)
 
  
 
304
 
  
 
44
 
  
 
6,307
 
  
 
906
 
                                                                 
Total other income (loss), net
 
 
(5,680
)
 
  
 
(816
)
 
  
 
(967
)
 
  
 
(139
)
 
  
 
—
 
  
 
—
 
  
 
(6,647
)
 
  
 
(955
)
 
                                                                 
Income (loss) before income taxes
 
 
9,581
 
  
 
1,376
 
  
 
(10,225
)
 
  
 
(1,469
)
 
  
 
304
 
  
 
44
 
  
 
(340
)
 
  
 
(49
)
 
                                                                 
Income taxes
   
1,896
     
272
     
52
     
7
     
—
     
—
     
1,948
     
279
 
                                                                 
Net income (loss)
 
 
7,685
 
  
 
1,104
 
  
 
(10,277
)
 
  
 
(1,476
)
 
  
 
304
 
  
 
44
 
  
 
(2,288
)
 
  
 
(328
)
 
Less: net income (loss) attributable to noncontrolling interests
   
105
     
15
     
46
     
7
     
(4,496
)     
(646
)     
(4,345
)     
(624
) 
                                                                 
Net income (loss) attributable to Baidu, Inc.
 
 
7,580
 
  
 
1,089
 
  
 
(10,323
)
 
  
 
(1,483
)
 
  
 
4,800
 
  
 
690
 
  
 
2,057
 
  
 
296