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Summary of Significant Accounting Policies - Additional Information (Detail)
¥ in Millions, $ in Millions
12 Months Ended
Jan. 01, 2018
CNY (¥)
Dec. 31, 2019
CNY (¥)
Customer
Unit
Segment
Dec. 31, 2019
USD ($)
Customer
Unit
Segment
Dec. 31, 2018
CNY (¥)
Customer
Unit
Segment
Dec. 31, 2017
CNY (¥)
Customer
Dec. 31, 2019
USD ($)
Customer
Jan. 01, 2019
CNY (¥)
Jan. 01, 2019
USD ($)
Accounting Policies [Abstract]                
Number of reportable segments | Segment   2 2 2        
Property, plant and equipment, salvage value, percentage   4.00%       4.00%    
Number of reporting units | Unit   2 2 2        
Retained earnings   ¥ 126,268   ¥ 129,246   $ 18,137    
VAT recognized   6,400 $ 925 6,100 ¥ 4,800      
Acquisition of licensed copyrights from nonmonetary content exchanges   683 98 1,083 763      
Gross interest income       3,300 3,500      
Gross interest cost       1,600 1,900      
Advertising and promotional expenses   10,500 $ 1,500 10,100 ¥ 4,600      
Right of Use Assets   7,332   ¥ 0   1,053    
Total Lease Liabilities   6,769       972    
Cash and cash equivalents, restricted cash and short-term investments   ¥ 147,400       $ 21,200    
Number of customers with receivable balance exceeding 10% | Customer   0   0   0    
Number of customer or any Baidu Union partner with revenue greater than 10% | Customer   0 0 0 0      
Appreciation of US$ against RMB, as a percentage   1.26% 1.26%          
Operating lease liabilities, Current   ¥ 2,283   ¥ 0   $ 328    
Licensed copyrights                
Accounting Policies [Abstract]                
Impairment charges recognized   0   181 ¥ 390      
Accounting Standards Update 2014-09                
Accounting Policies [Abstract]                
Retained earnings ¥ 933              
Accounting Standards Update 2016-02                
Accounting Policies [Abstract]                
Right of Use Assets   7,300       1,100 ¥ 5,400 $ 782
Total Lease Liabilities   6,800       972 5,000 $ 716
Operating lease liabilities, Current   2,300       328    
Online Payment Agencies                
Accounting Policies [Abstract]                
Allowance for doubtful accounts of online payment agencies   0   0        
iQIYI Licensed Copyright                
Accounting Policies [Abstract]                
Acquisition of licensed copyrights from nonmonetary content exchanges   683 $ 98 1,100 763      
Barter transaction, Cost Recognized   ¥ 570 $ 82 1,000 ¥ 650      
Short-term Investments | Minimum                
Accounting Policies [Abstract]                
Maturity period used to classify cash and cash equivalent and investments   3 months 3 months          
Short-term Investments | Maximum                
Accounting Policies [Abstract]                
Maturity period used to classify cash and cash equivalent and investments   12 months 12 months          
Cash and cash equivalents | Maximum                
Accounting Policies [Abstract]                
Maturity period used to classify cash and cash equivalent and investments   3 months 3 months          
Other Current Assets, net                
Accounting Policies [Abstract]                
Contract assets   ¥ 1,900   1,400   269    
Allowance for doubtful accounts receivable   7   ¥ 21   $ 1    
Contract with Customer, Liability, Revenue Recognized   ¥ 3,100 $ 444          
Credit Concentration Risk | Sales Revenue, Net | Minimum                
Accounting Policies [Abstract]                
Concentration risk by percentage   10.00% 10.00%          
Credit Concentration Risk | Onshore China | Financial Instruments                
Accounting Policies [Abstract]                
Concentration risk by percentage   92.00% 92.00%          
Credit Concentration Risk | Onshore China | Financial Institution One [Member]                
Accounting Policies [Abstract]                
Concentration risk by percentage   24.00% 24.00%          
Credit Concentration Risk | Onshore China | Financial Institution Two [Member]                
Accounting Policies [Abstract]                
Concentration risk by percentage   21.00% 21.00%          
Credit Concentration Risk | Onshore China | Financial Institution Three [Member]                
Accounting Policies [Abstract]                
Concentration risk by percentage   18.00% 18.00%          
Credit Concentration Risk | Offshore China | Financial Instruments                
Accounting Policies [Abstract]                
Concentration risk by percentage   8.00% 8.00%          
Ordinary Shares | Accounting Standards Update 2016-01                
Accounting Policies [Abstract]                
Cumulative effect on retained earnings ¥ 1,900              
Office building and its related facility                
Accounting Policies [Abstract]                
Property, plant and equipment, salvage value, percentage   4.00%       4.00%    
Land use right | Accounting Standards Update 2016-02                
Accounting Policies [Abstract]                
Right of Use Assets             ¥ 265