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Segment Reporting | 6 Months Ended
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Jun. 30, 2020
Segment Reporting [Abstract] |
Segment Reporting | 20. SEGMENT REPORTING The operations of the Company are organized into two segments, consisting of Baidu Core and iQIYI. Baidu Core mainly provides online marketing service and new AI initiatives. iQIYI is an online entertainment service provider that, offers original, professionally produced and partner-generated content on its platform. The Group derives the results of the segments directly from its internal management reporting system. The chief operating decision maker reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented. The table below provides a summary of the Group’s operating segment results for the six-month periods ended June 30, 2019 and 2020.
|  | For the six months ended June 30, 2019 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
|  | (unaudited) |
Total revenues |  |  | 36,990 |  |  |  | 14,100 |  |  |  | (641 | ) |  |  | 50,449 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 17,302 |  |  |  | 14,258 |  |  |  | (605 | ) |  |  | 30,955 |
Selling, general and administrative |  |  | 8,838 |  |  |  | 2,487 |  |  |  | (28 | ) |  |  | 11,297 |
Research and development |  |  | 7,650 |  |  |  | 1,253 |  |  |  | (3 | ) |  |  | 8,900 |
Total operating costs and expenses |  |  | 33,790 |  |  |  | 17,998 |  |  |  | (636 | ) |  |  | 51,152 |
Operating income (loss) |  |  | 3,200 |  |  |  | (3,898 | ) |  |  | (5 | ) |  |  | (703 | )
Total other income (loss), net |  |  | 2,353 |  |  |  | (215 | ) |  |  | — |  |  |  | 2,138 |
Income (loss) before income taxes |  |  | 5,553 |  |  |  | (4,113 | ) |  |  | (5 | ) |  |  | 1,435 |
Income taxes |  |  | 697 |  |  |  | 13 |  |  |  | — |  |  |  | 710 |
Net income (loss) |  |  | 4,856 |  |  |  | (4,126 | ) |  |  | (5 | ) |  |  | 725 |
Less: net income (loss) attributable to noncontrolling interests |  |  | (422 | ) |  |  | 15 |  |  |  | (1,797 | ) |  |  | (1,360 | )
Net income (loss) attributable to Baidu |  |  | 4,434 |  |  |  | (4,141 | ) |  |  | 1,792 |  |  |  | 2,085 |
|  | For the six months ended June 30, 2020 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  | (In millions) |
|  | (unaudited) |
Total revenues |  |  | 34,194 |  |  |  | 4,839 |  |  |  | 15,062 |  |  |  | 2,132 |  |  |  | (677 | ) |  |  | (96 | ) |  |  | 48,579 |  |  |  | 6,875 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 13,643 |  |  |  | 1,931 |  |  |  | 14,737 |  |  |  | 2,086 |  |  |  | (559 | ) |  |  | (79 | ) |  |  | 27,821 |  |  |  | 3,938 |
Selling, general and administrative |  |  | 5,790 |  |  |  | 819 |  |  |  | 2,507 |  |  |  | 355 |  |  |  | (28 | ) |  |  | (4 | ) |  |  | 8,269 |  |  |  | 1,170 |
Research and development |  |  | 7,947 |  |  |  | 1,124 |  |  |  | 1,342 |  |  |  | 190 |  |  |  | (7 | ) |  |  | (1 | ) |  |  | 9,282 |  |  |  | 1,313 |
Total operating costs and expenses |  |  | 27,380 |  |  |  | 3,874 |  |  |  | 18,586 |  |  |  | 2,631 |  |  |  | (594 | ) |  |  | (84 | ) |  |  | 45,372 |  |  |  | 6,421 |
Operating income (loss) |  |  | 6,814 |  |  |  | 965 |  |  |  | (3,524 | ) |  |  | (499 | ) |  |  | (83 | ) |  |  | (12 | ) |  |  | 3,207 |  |  |  | 454 |
Total other income (loss), net |  |  | 93 |  |  |  | 14 |  |  |  | (770 | ) |  |  | (109 | ) |  |  | — |  |  |  | — |  |  |  | (677 | ) |  |  | (95 | )
Income (loss) before income taxes |  |  | 6,907 |  |  |  | 979 |  |  |  | (4,294 | ) |  |  | (608 | ) |  |  | (83 | ) |  |  | (12 | ) |  |  | 2,530 |  |  |  | 359 |
Income taxes |  |  | 1,399 |  |  |  | 198 |  |  |  | 21 |  |  |  | 3 |  |  |  | — |  |  |  | — |  |  |  | 1,420 |  |  |  | 201 |
Net income (loss) |  |  | 5,508 |  |  |  | 781 |  |  |  | (4,315 | ) |  |  | (611 | ) |  |  | (83 | ) |  |  | (12 | ) |  |  | 1,110 |  |  |  | 158 |
Less: net (loss) income attributable to noncontrolling interests |  |  | (614 | ) |  |  | (86 | ) |  |  | 2 |  |  |  | — |  |  |  | (1,898 | ) |  |  | (269 | ) |  |  | (2,510 | ) |  |  | (355 | )
Net income (loss) attributable to Baidu |  |  | 6,122 |  |  |  | 867 |  |  |  | (4,317 | ) |  |  | (611 | ) |  |  | 1,815 |  |  |  | 257 |  |  |  | 3,620 |  |  |  | 513 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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