v3.22.1
Segment Reporting
 12 Months Ended
Dec. 31, 2021
Segment Reporting [Abstract]  
Segment Reporting
 
2
4
.
SEGMENT REPORTING
The Company’s operations are organized into
 
two
 
segments, consisting of Baidu Core and iQIYI. Within Baidu Core, the Company’s product and services offerings are categorized as follows—Mobile Ecosystem, Baidu Cloud and Apollo Intelligent Driving & Other Growth Initiatives. iQIYI is an innovative market-leading online entertainment service. iQIYI’s platform features iQIYI original content, as well as a comprehensive library of other professionally produced content (PPC), professional user generated content (PUGC) and user-generated content.
The Company derives the results of the segments directly from its internal management reporting system. The CODM reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented. The Company does not allocate assets to its segments as the CODM does not evaluate the performance of segments using asset information.
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2019.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
For the year ended December 31, 2019
  
    
Baidu
Core
    
iQIYI
    
Intersegment
eliminations
    
Consolidated
  
    
RMB
    
RMB
    
RMB
    
RMB
  
    
(In millions)
  
Total revenues
      79,711       28,994       (1,292 )      107,413  
    
 
 
    
 
 
    
 
 
    
 
 
  
Operating costs and expenses:
                                 
Cost of revenues
      34,019       30,348       (1,517 )      62,850  
Selling, general and administrative
      14,733       5,237       (60 )      19,910  
Research and development
      15,698       2,667       (19 )      18,346  
    
 
 
    
 
 
    
 
 
    
 
 
  
Total operating costs and expenses
   
 
64,450
 
  
 
38,252
 
  
 
(1,596
) 
  
 
101,106
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Operating profit (loss)
   
 
15,261
 
  
 
(9,258
) 
  
 
304
 
  
 
6,307
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Total other income (loss), net
      (5,680 )      (967 )      —         (6,647 ) 
    
 
 
    
 
 
    
 
 
    
 
 
  
Income (loss) before income taxes
   
 
9,581
 
  
 
(10,225
) 
  
 
304
 
  
 
(340
) 
         
Income taxes
      1,896       52       —         1,948  
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss)
   
 
7,685
 
  
 
(10,277
) 
  
 
304
 
  
 
(2,288
) 
         
Less: net income (loss) attributable to noncontrolling interests
      105       46       (4,496 )      (4,345 ) 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss) attributable to Baidu, Inc.
   
 
7,580
 
  
 
(10,323
) 
  
 
4,800
 
  
 
2,057
 
    
 
 
    
 
 
    
 
 
    
 
 
  
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2020.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
For the year ended December 31, 2020
  
    
Baidu
Core
    
iQIYI
    
Intersegment
eliminations
    
Consolidated
  
    
RMB
    
RMB
    
RMB
    
RMB
  
    
(In millions)
  
Total revenues
   
 
78,684
 
  
 
29,707
 
  
 
(1,317
) 
  
 
107,074
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Operating costs and expenses:
                                 
Cost of revenues
      28,368       27,884       (1,094 )      55,158  
Selling, general and administrative
      12,931       5,188       (56 )      18,063  
Research and development
      16,847       2,676       (10 )      19,513  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total operating costs and expenses
   
 
58,146
 
  
 
35,748
 
  
 
(1,160
) 
  
 
92,734
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Operating profit (loss)
   
 
20,538
 
  
 
(6,041
) 
  
 
(157
) 
  
 
14,340
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Total other income (loss), net
   
 
9,693
 
  
 
(943
) 
  
 
—  
 
  
 
8,750
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Income (loss) before income taxes
   
 
30,231
 
  
 
(6,984
) 
  
 
(157
) 
  
 
23,090
 
         
Income taxes
      4,041       23       —         4,064  
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss)
   
 
26,190
 
  
 
(7,007
) 
  
 
(157
) 
  
 
19,026
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Less: net (loss) income attributable to noncontrolling interests
      (334 )      31       (3,143 )      (3,446 ) 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss) attributable to Baidu, Inc.
   
 
26,524
 
  
 
(7,038
) 
  
 
2,986
 
  
 
22,472
 
    
 
 
    
 
 
    
 
 
    
 
 
  
 
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2021.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
For the year ended December 31, 2021
  
   
Baidu Core
    
iQIYI
    
Intersegment eliminations
    
Consolidated
  
   
RMB
    
US$
    
RMB
    
US$
    
RMB
    
US$
    
RMB
    
US$
  
   
(In millions)
  
Total revenues
     95,163       14,933       30,554       4,795       (1,224 )      (192 )      124,493       19,536  
   
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Operating costs and expenses:
                                                                
Cost of revenues
     37,838       5,937       27,513       4,317       (1,037 )      (162 )      64,314       10,092  
Selling, general and administrative
     20,040       3,145       4,725       742       (42 )      (8 )      24,723       3,879  
Research and development
     22,143       3,475       2,795       439       —         —         24,938       3,914  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total operating costs and expenses
  
 
80,021
 
  
 
12,557
 
  
 
35,033
 
  
 
5,498
 
  
 
(1,079
) 
  
 
(170
) 
  
 
113,975
 
  
 
17,885
 
   
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Operating profit (loss)
  
 
15,142
 
  
 
2,376
 
  
 
(4,479
) 
  
 
(703
) 
  
 
(145
) 
  
 
(22
) 
  
 
10,518
 
  
 
1,651
 
   
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Total other income (loss), net
  
 
1,793
 
  
 
281
 
  
 
(1,533
) 
  
 
(241
) 
  
 
—  
 
  
 
—  
 
  
 
260
 
  
 
40
 
   
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Income (loss) before income taxes
  
 
16,935
 
  
 
2,657
 
  
 
(6,012
) 
  
 
(944
) 
  
 
(145
) 
  
 
(22
) 
  
 
10,778
 
  
 
1,691
 
   
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Income taxes
     3,090       485       97       15       —         —         3,187       500  
   
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss)
  
 
13,845
 
  
 
2,172
 
  
 
(6,109
) 
  
 
(959
) 
  
 
(145
) 
  
 
(22
) 
  
 
7,591
 
  
 
1,191
 
   
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
                 
Less: net income (loss) attributable to noncontrolling interests
     288       45       61       10       (2,984 )      (469 )      (2,635 )      (414 ) 
   
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss) attributable to Baidu, Inc.
  
 
13,557
 
  
 
2,127
 
  
 
(6,170
) 
  
 
(969
) 
  
 
2,839
 
  
 
447
 
  
 
10,226
 
  
 
1,605
 
   
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
The following table presents the Company’s revenues disaggregated by segment and by types of products or services:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
For the years ended
  
    
December 31,
2019
    
December 31,
2020
    
December 31,
2021
    
December 31,
2021
  
    
RMB
    
RMB
    
RMB
    
US$
  
    
(In millions)
  
Online marketing services
      70,038       66,283               73,919               11,600  
Cloud services
(i)
      6,370       9,173       15,070       2,365  
Others
(i)
      3,303       3,228       6,174       968  
    
 
 
    
 
 
    
 
 
    
 
 
  
Baidu Core Subtotal
      79,711       78,684       95,163       14,933  
    
 
 
    
 
 
    
 
 
    
 
 
  
Membership services
(i)
      14,436       16,491       16,714       2,623  
Online advertising services
(ii)
      8,271       6,822       7,067       1,109  
Content distribution
(i)
      2,544       2,660       2,856       448  
Others
(i)
      3,743       3,734       3,917       615  
    
 
 
    
 
 
    
 
 
    
 
 
  
iQIYI Subtotal
      28,994       29,707       30,554       4,795  
Intersegment eliminations
      (1,292 )      (1,317 )      (1,224 )      (192 ) 
    
 
 
    
 
 
    
 
 
    
 
 
  
Total revenue
   
 
107,413
 
  
 
107,074
 
  
 
124,493
 
  
 
19,536
 
    
 
 
    
 
 
    
 
 
    
 
 
  
(i) The revenues were presented as “Others” in the consolidated statements of comprehensive (loss) income
(ii) The revenues were presented as “Online marketing services” in the consolidated statements of comprehensive (loss) income