<SEC-DOCUMENT>0001973379-23-000056.txt : 20230530
<SEC-HEADER>0001973379-23-000056.hdr.sgml : 20230530
<ACCEPTANCE-DATETIME>20230530064736
ACCESSION NUMBER:		0001973379-23-000056
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20230530
DATE AS OF CHANGE:		20230530

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Baidu, Inc.
		CENTRAL INDEX KEY:			0001329099
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			E9
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	000-51469
		FILM NUMBER:		23971347

	BUSINESS ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085
		BUSINESS PHONE:		(86-10) 5992 8888

	MAIL ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Baidu.com, Inc.
		DATE OF NAME CHANGE:	20050602

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Callinicos Brent
		CENTRAL INDEX KEY:			0001603028

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O 706 MISSION STREET
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94103
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001603028</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001329099</issuerCik>
      <issuerName>Baidu, Inc.</issuerName>
      <secFileNumber>000-51469</secFileNumber>
      <issuerAddress>
        <com:street1>BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET</com:street1>
        <com:street2>HAIDIAN DISTRICT</com:street2>
        <com:city>BEIJING</com:city>
        <com:stateOrCountry>F4</com:stateOrCountry>
        <com:zipCode>100085</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(86-10) 5992 8888</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Callinicos Brent</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
        <relationshipToIssuer>COMPANY DIRECTOR</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>AMERICAN DEPOSITORY SHARES</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>GEORGESON SECURITIES CORPORATION</name>
        <address>
          <com:street1>144 FERNWOOD AVE</com:street1>
          <com:city>EDISON</com:city>
          <com:stateOrCountry>NJ</com:stateOrCountry>
          <com:zipCode>08837</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>8788</noOfUnitsSold>
      <aggregateMarketValue>1106848.60</aggregateMarketValue>
      <noOfUnitsOutstanding>2837000000</noOfUnitsOutstanding>
      <approxSaleDate>05/29/2023</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>AMERICAN DEPOSITORY SHARES</securitiesClassTitle>
      <acquiredDate>05/29/2023</acquiredDate>
      <natureOfAcquisitionTransaction>VESTING RESTRICTED SHARES UNDER INCENTIVE PLAN</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>BAIDU INC</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>8788</amountOfSecuritiesAcquired>
      <paymentDate>05/29/2023</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>BRENT CALLINICOS</name>
        <address>
          <com:street1>NO 10 SHANGDI</com:street1>
          <com:street2>10TH STREET HAIDIAN DISTRICT</com:street2>
          <com:city>BEJING</com:city>
          <com:stateOrCountry>F4</com:stateOrCountry>
          <com:zipCode>100085</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>AMERICAN DEPOSITORY SHARES</securitiesClassTitle>
      <saleDate>02/24/2023</saleDate>
      <amountOfSecuritiesSold>2680</amountOfSecuritiesSold>
      <grossProceeds>352891.32</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>BRENT CALLINICOS</name>
        <address>
          <com:street1>NO 10 SHANGDI</com:street1>
          <com:street2>10TH STREET HAIDIAN DISTRICT</com:street2>
          <com:city>BEJING</com:city>
          <com:stateOrCountry>F4</com:stateOrCountry>
          <com:zipCode>100085</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>AMERICAN DEPOSITORY SHARES</securitiesClassTitle>
      <saleDate>02/27/2023</saleDate>
      <amountOfSecuritiesSold>1993</amountOfSecuritiesSold>
      <grossProceeds>275034.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>BRENT CALLINICOS</name>
        <address>
          <com:street1>NO 10 SHANGDI</com:street1>
          <com:street2>10TH STREET HAIDIAN DISTRICT</com:street2>
          <com:city>BEJING</com:city>
          <com:stateOrCountry>F4</com:stateOrCountry>
          <com:zipCode>100085</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>AMERICAN DEPOSITORY SHARES</securitiesClassTitle>
      <saleDate>05/18/2023</saleDate>
      <amountOfSecuritiesSold>498</amountOfSecuritiesSold>
      <grossProceeds>63121.50</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>NUMBER OF SHARES OUTSTANDING CONSIST OF CLASS A AND CLASS B ORDINARY SHARES
NATURE OF ACQUISITION CONTAINS SHARES UNDER THE 2008 AND 2018 SHARE INCENTIVE PLANS
DATE OF PAYMENT AND NATURE OF PAYMENT ARE NA</remarks>
    <noticeSignature>
      <noticeDate>05/29/2023</noticeDate>
      <signature>CONFORMED SIGNATURE ON FILE</signature>
    </noticeSignature>
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</SEC-DOCUMENT>
