<SEC-DOCUMENT>0001973379-23-000226.txt : 20231204
<SEC-HEADER>0001973379-23-000226.hdr.sgml : 20231204
<ACCEPTANCE-DATETIME>20231204062940
ACCESSION NUMBER:		0001973379-23-000226
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20231204
DATE AS OF CHANGE:		20231204

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Baidu, Inc.
		CENTRAL INDEX KEY:			0001329099
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			E9
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	000-51469
		FILM NUMBER:		231461259

	BUSINESS ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085
		BUSINESS PHONE:		(86-10) 5992 8888

	MAIL ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Baidu.com, Inc.
		DATE OF NAME CHANGE:	20050602

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Callinicos Brent
		CENTRAL INDEX KEY:			0001603028

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O 706 MISSION STREET
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94103
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001603028</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001329099</issuerCik>
      <issuerName>Baidu, Inc.</issuerName>
      <secFileNumber>000-51469</secFileNumber>
      <issuerAddress>
        <com:street1>BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET</com:street1>
        <com:street2>HAIDIAN DISTRICT</com:street2>
        <com:city>BEIJING</com:city>
        <com:stateOrCountry>F4</com:stateOrCountry>
        <com:zipCode>100085</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(86-10) 5992 8888</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Callinicos Brent</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>ADS</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>GEORGESON SECURITIES CORPORATION</name>
        <address>
          <com:street1>144 FERNWOOD AVE</com:street1>
          <com:city>EDISON</com:city>
          <com:stateOrCountry>NJ</com:stateOrCountry>
          <com:zipCode>08837</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>664</noOfUnitsSold>
      <aggregateMarketValue>78371.92</aggregateMarketValue>
      <noOfUnitsOutstanding>2846000000</noOfUnitsOutstanding>
      <approxSaleDate>11/30/2023</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>ADS</securitiesClassTitle>
      <acquiredDate>12/04/2023</acquiredDate>
      <natureOfAcquisitionTransaction>VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2008 AND 2018 SHARE INCENTIVE PLANS</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>BAIDU INC</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>664</amountOfSecuritiesAcquired>
      <paymentDate>12/04/2023</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>3 E BASED ON CLASS A AND CLASS B ORDINARY SHARES
UNDER SECURITIES TO BE SOLD DATE AND NATURE OF PAYMENT NA
DATE ACQUIRED SHOWN AS SAME DAY CASHLESS</remarks>
    <noticeSignature>
      <noticeDate>12/01/2023</noticeDate>
      <signature>CONFORMED SIGNATURE ON FILE</signature>
    </noticeSignature>
  </formData>
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</SEC-DOCUMENT>
