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Segment Reporting | 12 Months Ended
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Dec. 31, 2023
Segment Reporting [Abstract] |
Segment Reporting |
25. | SEGMENT REPORTING
The Company’s operations are organized into two segments, consisting of Baidu Core and iQIYI. Baidu Core mainly provides search-based, feed-based and other online marketing services, cloud services, products and other services from its new AI initiatives. iQIYI is an online entertainment service provider that offers original, professionally produced and partner-generated content on its platform. The Company derives the results of the segments directly from its internal management reporting system. The CODM reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented. The Company does not allocate assets to its segments as the CODM does not evaluate the performance of segments using asset information. The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2021.
|  | For the year ended December 31, 2021 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Total revenues |  |  | 95,163 |  |  |  | 30,554 |  |  |  | (1,224 | ) |  |  | 124,493 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 37,838 |  |  |  | 27,513 |  |  |  | (1,037 | ) |  |  | 64,314 |
Selling, general and administrative |  |  | 20,040 |  |  |  | 4,725 |  |  |  | (42 | ) |  |  | 24,723 |
Research and development |  |  | 22,143 |  |  |  | 2,795 |  |  |  | — |  |  |  | 24,938 |
Total operating costs and expenses |  |  | 80,021 |  |  |  | 35,033 |  |  |  | (1,079 | ) |  |  | 113,975 |
Operating profit (loss) |  |  | 15,142 |  |  |  | (4,479 | ) |  |  | (145 | ) |  |  | 10,518 |
Total other income (loss), net |  |  | 1,793 |  |  |  | (1,533 | ) |  |  | — |  |  |  | 260 |
Income (loss) before income taxes |  |  | 16,935 |  |  |  | (6,012 | ) |  |  | (145 | ) |  |  | 10,778 |
Income taxes |  |  | 3,090 |  |  |  | 97 |  |  |  | — |  |  |  | 3,187 |
Net income (loss) |  |  | 13,845 |  |  |  | (6,109 | ) |  |  | (145 | ) |  |  | 7,591 |
Less: net income (loss) attributable to noncontrolling interests |  |  | 288 |  |  |  | 61 |  |  |  | (2,984 | ) |  |  | (2,635 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 13,557 |  |  |  | (6,170 | ) |  |  | 2,839 |  |  |  | 10,226 |
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2022.
|  | For the year ended December 31, 2022 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Total revenues |  |  | 95,431 |  |  |  | 28,998 |  |  |  | (754 | ) |  |  | 123,675 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 42,378 |  |  |  | 22,321 |  |  |  | (764 | ) |  |  | 63,935 |
Selling, general and administrative |  |  | 17,103 |  |  |  | 3,466 |  |  |  | (55 | ) |  |  | 20,514 |
Research and development |  |  | 21,416 |  |  |  | 1,899 |  |  |  | — |  |  |  | 23,315 |
Total operating costs and expenses |  |  | 80,897 |  |  |  | 27,686 |  |  |  | (819 | ) |  |  | 107,764 |
Operating profit |  |  | 14,534 |  |  |  | 1,312 |  |  |  | 65 |  |  |  | 15,911 |
Total other loss, net |  |  | (4,453 | ) |  |  | (1,346 | ) |  |  | — |  |  |  | (5,799 | )
Income (loss) before income taxes |  |  | 10,081 |  |  |  | (34 | ) |  |  | 65 |  |  |  | 10,112 |
Income taxes |  |  | 2,494 |  |  |  | 84 |  |  |  | — |  |  |  | 2,578 |
Net income (loss) |  |  | 7,587 |  |  |  | (118 | ) |  |  | 65 |  |  |  | 7,534 |
Less: net income (loss) attributable to noncontrolling interests |  |  | 36 |  |  |  | 18 |  |  |  | (79 | ) |  |  | (25 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 7,551 |  |  |  | (136 | ) |  |  | 144 |  |  |  | 7,559 |
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2023.
|  | For the year ended December 31, 2023 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  | (In millions) |
Total revenues |  |  | 103,465 |  |  |  | 14,573 |  |  |  | 31,873 |  |  |  | 4,489 |  |  |  | (740 | ) |  |  | (104 | ) |  |  | 134,598 |  |  |  | 18,958 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 42,592 |  |  |  | 5,999 |  |  |  | 23,103 |  |  |  | 3,254 |  |  |  | (664 | ) |  |  | (94 | ) |  |  | 65,031 |  |  |  | 9,159 |
Selling, general and administrative |  |  | 19,623 |  |  |  | 2,765 |  |  |  | 4,014 |  |  |  | 565 |  |  |  | (118 | ) |  |  | (16 | ) |  |  | 23,519 |  |  |  | 3,314 |
Research and development |  |  | 22,425 |  |  |  | 3,158 |  |  |  | 1,767 |  |  |  | 249 |  |  |  | — |  |  |  | — |  |  |  | 24,192 |  |  |  | 3,407 |
Total operating costs and expenses |  |  | 84,640 |  |  |  | 11,922 |  |  |  | 28,884 |  |  |  | 4,068 |  |  |  | (782 | ) |  |  | (110 | ) |  |  | 112,742 |  |  |  | 15,880 |
Operating profit |  |  | 18,825 |  |  |  | 2,651 |  |  |  | 2,989 |  |  |  | 421 |  |  |  | 42 |  |  |  | 6 |  |  |  | 21,856 |  |  |  | 3,078 |
Total other income (loss), net |  |  | 4,298 |  |  |  | 607 |  |  |  | (956 | ) |  |  | (135 | ) |  |  | — |  |  |  | — |  |  |  | 3,342 |  |  |  | 472 |
Income before income taxes |  |  | 23,123 |  |  |  | 3,258 |  |  |  | 2,033 |  |  |  | 286 |  |  |  | 42 |  |  |  | 6 |  |  |  | 25,198 |  |  |  | 3,550 |
Income taxes |  |  | 3,568 |  |  |  | 503 |  |  |  | 81 |  |  |  | 11 |  |  |  | — |  |  |  | — |  |  |  | 3,649 |  |  |  | 514 |
Net income |  |  | 19,555 |  |  |  | 2,755 |  |  |  | 1,952 |  |  |  | 275 |  |  |  | 42 |  |  |  | 6 |  |  |  | 21,549 |  |  |  | 3,036 |
Less: net income attributable to noncontrolling interests |  |  | 154 |  |  |  | 22 |  |  |  | 27 |  |  |  | 4 |  |  |  | 1,053 |  |  |  | 149 |  |  |  | 1,234 |  |  |  | 175 |
Net income (loss) attributable to Baidu, Inc. |  |  | 19,401 |  |  |  | 2,733 |  |  |  | 1,925 |  |  |  | 271 |  |  |  | (1,011 | ) |  |  | (143 | ) |  |  | 20,315 |  |  |  | 2,861 |
The following table presents the Group’s revenues disaggregated by segment and by types of products or services:
|  | For the years ended December 31, |
|  | 2021 |  |  | 2022 |  |  | 2023 |  |  | 2023 |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
|  | (In millions) |
Online marketing services |  |  | 73,919 |  |  |  | 69,522 |  |  |  | 75,112 |  |  |  | 10,579 |
Cloud services (i) |  |  | 15,070 |  |  |  | 17,721 |  |  |  | 18,718 |  |  |  | 2,636 |
Others (i) |  |  | 6,174 |  |  |  | 8,188 |  |  |  | 9,635 |  |  |  | 1,358 |
Baidu Core Subtotal |  |  | 95,163 |  |  |  | 95,431 |  |  |  | 103,465 |  |  |  | 14,573 |
Membership services (i) |  |  | 16,714 |  |  |  | 17,711 |  |  |  | 20,314 |  |  |  | 2,861 |
Online advertising services (ii) |  |  | 7,067 |  |  |  | 5,332 |  |  |  | 6,224 |  |  |  | 877 |
Content distribution (i) |  |  | 3,007 |  |  |  | 2,562 |  |  |  | 2,459 |  |  |  | 346 |
Others (i) |  |  | 3,766 |  |  |  | 3,393 |  |  |  | 2,876 |  |  |  | 405 |
iQIYI Subtotal |  |  | 30,554 |  |  |  | 28,998 |  |  |  | 31,873 |  |  |  | 4,489 |
Intersegment eliminations |  |  | (1,224 | ) |  |  | (754 | ) |  |  | (740 | ) |  |  | (104 | )
Total revenues |  |  | 124,493 |  |  |  | 123,675 |  |  |  | 134,598 |  |  |  | 18,958 |
(i) | The revenues were presented as “Others” in the consolidated statements of comprehensive income.
(ii) | The revenues were presented as “Online marketing services” in the consolidated statements of comprehensive income.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-22 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 15 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-15 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 31 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-31 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-32 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 42 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-42 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (f) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-32 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 40 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-40 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org//280/tableOfContent Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 26 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-26 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 34 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-34 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 41 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-41 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-21 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-21 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (e) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-32 + Details
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