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Segment Reporting (Tables) | 12 Months Ended
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Dec. 31, 2023
Segment Reporting [Line Items] |
Summary of Group's Operating Segment Results | The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2021.
|  | For the year ended December 31, 2021 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Total revenues |  |  | 95,163 |  |  |  | 30,554 |  |  |  | (1,224 | ) |  |  | 124,493 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 37,838 |  |  |  | 27,513 |  |  |  | (1,037 | ) |  |  | 64,314 |
Selling, general and administrative |  |  | 20,040 |  |  |  | 4,725 |  |  |  | (42 | ) |  |  | 24,723 |
Research and development |  |  | 22,143 |  |  |  | 2,795 |  |  |  | — |  |  |  | 24,938 |
Total operating costs and expenses |  |  | 80,021 |  |  |  | 35,033 |  |  |  | (1,079 | ) |  |  | 113,975 |
Operating profit (loss) |  |  | 15,142 |  |  |  | (4,479 | ) |  |  | (145 | ) |  |  | 10,518 |
Total other income (loss), net |  |  | 1,793 |  |  |  | (1,533 | ) |  |  | — |  |  |  | 260 |
Income (loss) before income taxes |  |  | 16,935 |  |  |  | (6,012 | ) |  |  | (145 | ) |  |  | 10,778 |
Income taxes |  |  | 3,090 |  |  |  | 97 |  |  |  | — |  |  |  | 3,187 |
Net income (loss) |  |  | 13,845 |  |  |  | (6,109 | ) |  |  | (145 | ) |  |  | 7,591 |
Less: net income (loss) attributable to noncontrolling interests |  |  | 288 |  |  |  | 61 |  |  |  | (2,984 | ) |  |  | (2,635 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 13,557 |  |  |  | (6,170 | ) |  |  | 2,839 |  |  |  | 10,226 |
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2022.
|  | For the year ended December 31, 2022 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Total revenues |  |  | 95,431 |  |  |  | 28,998 |  |  |  | (754 | ) |  |  | 123,675 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 42,378 |  |  |  | 22,321 |  |  |  | (764 | ) |  |  | 63,935 |
Selling, general and administrative |  |  | 17,103 |  |  |  | 3,466 |  |  |  | (55 | ) |  |  | 20,514 |
Research and development |  |  | 21,416 |  |  |  | 1,899 |  |  |  | — |  |  |  | 23,315 |
Total operating costs and expenses |  |  | 80,897 |  |  |  | 27,686 |  |  |  | (819 | ) |  |  | 107,764 |
Operating profit |  |  | 14,534 |  |  |  | 1,312 |  |  |  | 65 |  |  |  | 15,911 |
Total other loss, net |  |  | (4,453 | ) |  |  | (1,346 | ) |  |  | — |  |  |  | (5,799 | )
Income (loss) before income taxes |  |  | 10,081 |  |  |  | (34 | ) |  |  | 65 |  |  |  | 10,112 |
Income taxes |  |  | 2,494 |  |  |  | 84 |  |  |  | — |  |  |  | 2,578 |
Net income (loss) |  |  | 7,587 |  |  |  | (118 | ) |  |  | 65 |  |  |  | 7,534 |
Less: net income (loss) attributable to noncontrolling interests |  |  | 36 |  |  |  | 18 |  |  |  | (79 | ) |  |  | (25 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 7,551 |  |  |  | (136 | ) |  |  | 144 |  |  |  | 7,559 |
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2023.
|  | For the year ended December 31, 2023 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  | (In millions) |
Total revenues |  |  | 103,465 |  |  |  | 14,573 |  |  |  | 31,873 |  |  |  | 4,489 |  |  |  | (740 | ) |  |  | (104 | ) |  |  | 134,598 |  |  |  | 18,958 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 42,592 |  |  |  | 5,999 |  |  |  | 23,103 |  |  |  | 3,254 |  |  |  | (664 | ) |  |  | (94 | ) |  |  | 65,031 |  |  |  | 9,159 |
Selling, general and administrative |  |  | 19,623 |  |  |  | 2,765 |  |  |  | 4,014 |  |  |  | 565 |  |  |  | (118 | ) |  |  | (16 | ) |  |  | 23,519 |  |  |  | 3,314 |
Research and development |  |  | 22,425 |  |  |  | 3,158 |  |  |  | 1,767 |  |  |  | 249 |  |  |  | — |  |  |  | — |  |  |  | 24,192 |  |  |  | 3,407 |
Total operating costs and expenses |  |  | 84,640 |  |  |  | 11,922 |  |  |  | 28,884 |  |  |  | 4,068 |  |  |  | (782 | ) |  |  | (110 | ) |  |  | 112,742 |  |  |  | 15,880 |
Operating profit |  |  | 18,825 |  |  |  | 2,651 |  |  |  | 2,989 |  |  |  | 421 |  |  |  | 42 |  |  |  | 6 |  |  |  | 21,856 |  |  |  | 3,078 |
Total other income (loss), net |  |  | 4,298 |  |  |  | 607 |  |  |  | (956 | ) |  |  | (135 | ) |  |  | — |  |  |  | — |  |  |  | 3,342 |  |  |  | 472 |
Income before income taxes |  |  | 23,123 |  |  |  | 3,258 |  |  |  | 2,033 |  |  |  | 286 |  |  |  | 42 |  |  |  | 6 |  |  |  | 25,198 |  |  |  | 3,550 |
Income taxes |  |  | 3,568 |  |  |  | 503 |  |  |  | 81 |  |  |  | 11 |  |  |  | — |  |  |  | — |  |  |  | 3,649 |  |  |  | 514 |
Net income |  |  | 19,555 |  |  |  | 2,755 |  |  |  | 1,952 |  |  |  | 275 |  |  |  | 42 |  |  |  | 6 |  |  |  | 21,549 |  |  |  | 3,036 |
Less: net income attributable to noncontrolling interests |  |  | 154 |  |  |  | 22 |  |  |  | 27 |  |  |  | 4 |  |  |  | 1,053 |  |  |  | 149 |  |  |  | 1,234 |  |  |  | 175 |
Net income (loss) attributable to Baidu, Inc. |  |  | 19,401 |  |  |  | 2,733 |  |  |  | 1,925 |  |  |  | 271 |  |  |  | (1,011 | ) |  |  | (143 | ) |  |  | 20,315 |  |  |  | 2,861 |
Summary of Revenues Disaggregated by Segment And By Types of Products or Services | The following table presents the Group’s revenues disaggregated by segment and by types of products or services:
|  | For the years ended December 31, |
|  | 2021 |  |  | 2022 |  |  | 2023 |  |  | 2023 |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
|  | (In millions) |
Online marketing services |  |  | 73,919 |  |  |  | 69,522 |  |  |  | 75,112 |  |  |  | 10,579 |
Cloud services (i) |  |  | 15,070 |  |  |  | 17,721 |  |  |  | 18,718 |  |  |  | 2,636 |
Others (i) |  |  | 6,174 |  |  |  | 8,188 |  |  |  | 9,635 |  |  |  | 1,358 |
Baidu Core Subtotal |  |  | 95,163 |  |  |  | 95,431 |  |  |  | 103,465 |  |  |  | 14,573 |
Membership services (i) |  |  | 16,714 |  |  |  | 17,711 |  |  |  | 20,314 |  |  |  | 2,861 |
Online advertising services (ii) |  |  | 7,067 |  |  |  | 5,332 |  |  |  | 6,224 |  |  |  | 877 |
Content distribution (i) |  |  | 3,007 |  |  |  | 2,562 |  |  |  | 2,459 |  |  |  | 346 |
Others (i) |  |  | 3,766 |  |  |  | 3,393 |  |  |  | 2,876 |  |  |  | 405 |
iQIYI Subtotal |  |  | 30,554 |  |  |  | 28,998 |  |  |  | 31,873 |  |  |  | 4,489 |
Intersegment eliminations |  |  | (1,224 | ) |  |  | (754 | ) |  |  | (740 | ) |  |  | (104 | )
Total revenues |  |  | 124,493 |  |  |  | 123,675 |  |  |  | 134,598 |  |  |  | 18,958 |
(i) | The revenues were presented as “Others” in the consolidated statements of comprehensive income.
(ii) | The revenues were presented as “Online marketing services” in the consolidated statements of comprehensive income.

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