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Goodwill and Intangible Assets (Tables) | 12 Months Ended
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Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract] |
Changes in the Carrying Amount of Goodwill | The changes in the carrying amount of goodwill for each reporting unit from 2021 to 2023 was as follows:
|  | Baidu Core excluding SLG |  |  | SLG |  |  | iQIYI |  |  | Total |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Balance at December 31, 2021 |  |  | 16,940 |  |  |  | 1,777 |  |  |  | 3,888 |  |  |  | 22,605 |
Goodwill disposed |  |  | (66 | ) |  |  | — |  |  |  | (62 | ) |  |  | (128 | )
Balance at December 31, 2022 |  |  | 16,874 |  |  |  | 1,777 |  |  |  | 3,826 |  |  |  | 22,477 |
Goodwill acquired (Note 3) |  |  | 114 |  |  |  | — |  |  |  | — |  |  |  | 114 |
Goodwill disposed |  |  | — |  |  |  | — |  |  |  | (5 | ) |  |  | (5 | )
Balance at December 31, 2023 |  |  | 16,988 |  |  |  | 1,777 |  |  |  | 3,821 |  |  |  | 22,586 |
Balance at December 31, 2023, in US$ |  |  | 2,393 |  |  |  | 250 |  |  |  | 538 |  |  |  | 3,181 |
Intangible Assets |
|  | As of December 31, 2022 |
|  | Gross carrying value |  |  | Accumulated impairment |  |  | Accumulated amortization |  |  | Net carrying value |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Trademarks |  |  | 966 |  |  |  | (238 | ) |  |  | (324 | ) |  |  | 404 |
Technology |  |  | 1,059 |  |  |  | (52 | ) |  |  | (652 | ) |  |  | 355 |
Intellectual property right |  |  | 1,769 |  |  |  | (473 | ) |  |  | (924 | ) |  |  | 372 |
Online literature |  |  | 141 |  |  |  | — |  |  |  | (110 | ) |  |  | 31 |
Others |  |  | 350 |  |  |  | (20 | ) |  |  | (238 | ) |  |  | 92 |
|  |  | 4,285 |  |  |  | (783 | ) |  |  | (2,248 | ) |  |  | 1,254 |
|  | As of December 31, 2023 |
|  | Gross carrying value |  |  | Accumulated impairment |  |  | Accumulated amortization |  |  | Net carrying value |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
|  | (In millions) |
Trademarks |  |  | 966 |  |  |  | (238 | ) |  |  | (386 | ) |  |  | 342 |  |  |  | 48 |
Technology |  |  | 1,062 |  |  |  | (79 | ) |  |  | (791 | ) |  |  | 192 |  |  |  | 27 |
Intellectual property right |  |  | 1,568 |  |  |  | (381 | ) |  |  | (931 | ) |  |  | 256 |  |  |  | 36 |
Online literature |  |  | 117 |  |  |  | — |  |  |  | (93 | ) |  |  | 24 |  |  |  | 3 |
Others |  |  | 329 |  |  |  | (20 | ) |  |  | (242 | ) |  |  | 67 |  |  |  | 10 |
|  |  | 4,042 |  |  |  | (718 | ) |  |  | (2,443 | ) |  |  | 881 |  |  |  | 124 |
Estimated Amortization Expense Relating to Existing Intangible Assets with Finite Lives | Estimated amortization expense relating to the existing intangible assets with finite lives for each of the next five years is as follow:
|  | RMB |  |  | US$ |
|  | (In millions) |
For the years ending December 31, |  |  |  |  |  |  |  |
2024 |  |  | 275 |  |  |  | 39 |
2025 |  |  | 206 |  |  |  | 29 |
2026 |  |  | 129 |  |  |  | 18 |
2027 |  |  | 113 |  |  |  | 16 |
2028 |  |  | 96 |  |  |  | 14 |

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