<SEC-DOCUMENT>0001958244-24-000006.txt : 20240102
<SEC-HEADER>0001958244-24-000006.hdr.sgml : 20240102
<ACCEPTANCE-DATETIME>20240102164805
ACCESSION NUMBER:		0001958244-24-000006
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240102
DATE AS OF CHANGE:		20240102

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Baidu, Inc.
		CENTRAL INDEX KEY:			0001329099
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
		ORGANIZATION NAME:           	06 Technology
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			E9
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	000-51469
		FILM NUMBER:		24503176

	BUSINESS ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085
		BUSINESS PHONE:		(86-10) 5992 8888

	MAIL ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Baidu.com, Inc.
		DATE OF NAME CHANGE:	20050602

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Ma Melissa
		CENTRAL INDEX KEY:			0001970587
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><ns2:edgarSubmission xmlns:com="http://www.sec.gov/edgar/common" xmlns:ns2="http://www.sec.gov/edgar/ownership">
    <ns2:headerData>
        <ns2:submissionType>144</ns2:submissionType>
        <ns2:filerInfo>
            <ns2:filer>
                <ns2:filerCredentials>
                    <ns2:cik>0001970587</ns2:cik>
                    <ns2:ccc>XXXXXXXX</ns2:ccc>
                </ns2:filerCredentials>
            </ns2:filer>
            <ns2:liveTestFlag>LIVE</ns2:liveTestFlag>



        </ns2:filerInfo>
    </ns2:headerData>
    <ns2:formData>
        <ns2:issuerInfo>
            <ns2:issuerCik>0001329099</ns2:issuerCik>
            <ns2:issuerName>Baidu, Inc.</ns2:issuerName>
            <ns2:secFileNumber>000-51469</ns2:secFileNumber>
            <ns2:issuerAddress>
                <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                <com:street2>Haidian District</com:street2>
                <com:city>Beijing</com:city>
                <com:stateOrCountry>F4</com:stateOrCountry>
                <com:zipCode>100085</com:zipCode>
            </ns2:issuerAddress>
            <ns2:issuerContactPhone>86-10-5992-8888</ns2:issuerContactPhone>
            <ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MELISSA DONGMIN MA</ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <ns2:relationshipsToIssuer>
                <ns2:relationshipToIssuer>Other: Affiliate</ns2:relationshipToIssuer>
            </ns2:relationshipsToIssuer>
        </ns2:issuerInfo>
        <ns2:securitiesInformation>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:brokerOrMarketmakerDetails>
                <ns2:name>Goldman Sachs &amp; Co. LLC</ns2:name>
                <ns2:address>
                    <com:street1>200 West Street</com:street1>
                    <com:city>New York</com:city>
                    <com:stateOrCountry>NY</com:stateOrCountry>
                    <com:zipCode>10282</com:zipCode>
                </ns2:address>
            </ns2:brokerOrMarketmakerDetails>
            <ns2:noOfUnitsSold>466530</ns2:noOfUnitsSold>
            <ns2:aggregateMarketValue>55559057.7</ns2:aggregateMarketValue>
            <ns2:noOfUnitsOutstanding>281924682</ns2:noOfUnitsOutstanding>
            <ns2:approxSaleDate>01/02/2024</ns2:approxSaleDate>
            <ns2:securitiesExchangeName>NASD</ns2:securitiesExchangeName>
        </ns2:securitiesInformation>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:acquiredDate>01/01/2005</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Private Transaction</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>466530</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>01/01/2005</ns2:paymentDate>
            <ns2:natureOfPayment>for service rendered</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>N</ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS</ns2:securitiesClassTitle>
            <ns2:saleDate>11/22/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>171630</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>20673691.65</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS</ns2:securitiesClassTitle>
            <ns2:saleDate>10/12/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1940092.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS</ns2:securitiesClassTitle>
            <ns2:saleDate>10/03/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1947307.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS</ns2:securitiesClassTitle>
            <ns2:saleDate>12/29/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>800</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>96096.08</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS</ns2:securitiesClassTitle>
            <ns2:saleDate>11/28/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>12670</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1533184.03</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS</ns2:securitiesClassTitle>
            <ns2:saleDate>10/05/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1933375.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS</ns2:securitiesClassTitle>
            <ns2:saleDate>10/17/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>8370</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1012675.42</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS</ns2:securitiesClassTitle>
            <ns2:saleDate>10/10/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>2023557</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:remarks>The sales of shares set forth herein are made in connection with a selling plan dated 02/24/2023 that is intended to comply with Rule 10b5-1(c). The representation below regarding the sellers knowledge of material information was true as of the date the selling plan was entered into</ns2:remarks>
        <ns2:noticeSignature>
            <ns2:noticeDate>01/02/2024</ns2:noticeDate>
            <ns2:planAdoptionDates>
                <ns2:planAdoptionDate>02/24/2023</ns2:planAdoptionDate>
            </ns2:planAdoptionDates>
            <ns2:signature>Goldman Sachs &amp; Co. LLC on behalf of Melissa Dongmin Ma</ns2:signature>
        </ns2:noticeSignature>
    </ns2:formData>
</ns2:edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
