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INTANGIBLE ASSETS (Tables) | 12 Months Ended
--- | ---
Dec. 31, 2013
INTANGIBLE ASSETS |
Intangible assets (exclude land use rights) |
|  | 2012 |  | 2013 |
|  | RMB |  | RMB |
Intangible assets |  |  |  |  |
Intangible assets to be amortized |  |  |  |  |
Non-compete agreements |  | 11,479,610 |  | 11,479,610 |
Customer list |  | 15,942,578 |  | 15,942,578 |
Supplier Relationship |  | 9,700,000 |  | 27,780,000 |
Technology patent |  | 9,240,000 |  | 9,240,000 |
Cross-border travel agency license |  | 1,117,277 |  | 1,117,277 |
Others |  | — |  | 790,000 |
Intangible assets not subject to amortization |  |  |  |  |
Trade mark |  | 290,715,235 |  | 314,329,235 |
Golf membership certificate |  | 4,200,000 |  | 4,200,000 |
Others |  | 8,736,321 |  | 8,785,287 |
|  | 351,131,021 |  | 393,663,987 |
Less: accumulated amortization |  |  |  |  |
Intangible assets to be amortized |  |  |  |  |
Non-compete agreements |  | (9,183,688 | ) | (11,479,610 | )
Customer list |  | (10,499,636 | ) | (11,982,578 | )
Supplier Relationship |  | (1,455,000 | ) | (3,178,333 | )
Technology patent |  | (7,392,000 | ) | (9,240,000 | )
Cross-border travel agency license |  | (1,117,277 | ) | (1,117,277 | )
Others |  | — |  | (13,167 | )
Intangible assets not subject to amortization |  |  |  |  |
Trade mark |  | — |  | — |
Golf membership certificate |  | — |  | — |
Others |  | — |  | — |
|  | (29,647,601 | ) | (37,010,965 | )
Net book value |  |  |  |  |
Intangible assets to be amortized |  |  |  |  |
Non-compete agreements |  | 2,295,922 |  | — |
Customer list |  | 5,442,942 |  | 3,960,000 |
Supplier Relationship |  | 8,245,000 |  | 24,601,667 |
Technology patent |  | 1,848,000 |  | — |
Cross-border travel agency license |  | — |  | — |
Others |  | — |  | 776,833 |
Intangible assets not subject to amortization |  |  |  |  |
Trade mark |  | 290,715,235 |  | 314,329,235 |
Golf membership certificate |  | 4,200,000 |  | 4,200,000 |
Others |  | 8,736,321 |  | 8,785,287 |
|  | 321,483,420 |  | 356,653,022 |
Schedule of finite-lived intangible assets, future amortization expense |
|  | Amortization |
|  | RMB |
2014 |  | 3,416,000 |
2015 |  | 3,416,000 |
2016 |  | 3,416,000 |
2017 |  | 3,416,000 |
2018 |  | 3,402,833 |
|  | 17,066,833 |

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