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PRINCIPAL ACCOUNTING POLICIES (Details 13) | 12 Months Ended
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Dec. 31, 2013 USD ($) | Dec. 31, 2013 CNY | Dec. 31, 2012 CNY | Dec. 31, 2011 CNY
Other income (net) |  |  |  |
Financial subsidies |  | 119,697,248 | 90,280,139 | 72,791,093
Foreign exchange gains/(losses) |  | 32,523,857 | (9,781,057) | 34,879,388
Reimbursement from depository |  | 17,507,842 | 7,914,706 | 8,080,557
Loss from disposal of property, equipment and software | (1,973,412) | (11,946,443) | (653,191) | (3,379,449)
Gain on disposal of cost method investment |  | 4,014,829 |  |
Gain on disposal of equity investment | 97,914 | 592,742 |  |
Gain on deconsolidation of subsidiaries |  |  | 44,432,052 |
Others |  | 732,299 | (1,904,706) | 5,252,136
Total | $ 26,945,897 | 163,122,374 | 130,287,943 | 117,623,725

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