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NON-CONTROLLING INTERESTS (Details) | 12 Months Ended |  |  | 1 Months Ended |  |  |  |
--- | --- | --- | --- | --- | --- | --- | --- | ---
Dec. 31, 2013 USD ($) | Dec. 31, 2013 CNY | Dec. 31, 2012 CNY | Dec. 31, 2013 Tujia CNY | Dec. 31, 2012 Tujia CNY | Oct. 31, 2012 Tujia Series A preferred shares USD ($) | Feb. 28, 2013 Tujia Series B preferred shares USD ($) | Dec. 31, 2013 ezTravel CNY | Dec. 31, 2012 ezTravel CNY | Dec. 31, 2013 Others CNY | Dec. 31, 2012 Others CNY
NON-CONTROLLING INTERESTS |  |  |  |  |  |  |  |  |  |  |
Non-controlling interests | $ 32,986,509 | 199,690,428 | 95,247,538 | 83,133,600 | 40,250,981 |  |  | 21,475,705 | 21,269,409 | 95,081,123 | 33,727,148
Shares issued under the share purchase agreement (in shares) |  |  |  |  |  | 70,380,000 | 33,333,333 |  |  |  |
Aggregate consideration from issuance of convertible preferred shares | $ 21,922,128 | 132,709,989 | 63,709,828 |  |  | $ 14,600,000 | $ 36,700,000 |  |  |  |

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- Definition Total of all stockholders' equity (deficit) items, net of receivables from officers, directors, owners, and affiliates of the entity which is directly or indirectly attributable to that ownership interest in subsidiary equity which is not attributable to the parent (that is, noncontrolling interest, previously referred to as minority interest). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.31) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 27 -Article 5 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 20 -Article 7 + Details
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- Definition The cash inflow from issuance of preferred stocks identified as being convertible into another form of financial instrument, typically the entity's common stock. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Glossary Financing Activities -URI http://asc.fasb.org/extlink&oid=6513228 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 14 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=31042434&loc=d3e3255-108585 + Details
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