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INTANGIBLE ASSETS | 12 Months Ended
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Dec. 31, 2013
INTANGIBLE ASSETS |
INTANGIBLE ASSETS | 11. INTANGIBLE ASSETS Intangible assets as of December 31, 2012 and 2013 were as follows:
|  | 2012 |  | 2013 |
|  | RMB |  | RMB |
Intangible assets |  |  |  |  |
Intangible assets to be amortized |  |  |  |  |
Non-compete agreements |  | 11,479,610 |  | 11,479,610 |
Customer list |  | 15,942,578 |  | 15,942,578 |
Supplier Relationship |  | 9,700,000 |  | 27,780,000 |
Technology patent |  | 9,240,000 |  | 9,240,000 |
Cross-border travel agency license |  | 1,117,277 |  | 1,117,277 |
Others |  | — |  | 790,000 |
Intangible assets not subject to amortization |  |  |  |  |
Trade mark |  | 290,715,235 |  | 314,329,235 |
Golf membership certificate |  | 4,200,000 |  | 4,200,000 |
Others |  | 8,736,321 |  | 8,785,287 |
|  | 351,131,021 |  | 393,663,987 |
Less: accumulated amortization |  |  |  |  |
Intangible assets to be amortized |  |  |  |  |
Non-compete agreements |  | (9,183,688 | ) | (11,479,610 | )
Customer list |  | (10,499,636 | ) | (11,982,578 | )
Supplier Relationship |  | (1,455,000 | ) | (3,178,333 | )
Technology patent |  | (7,392,000 | ) | (9,240,000 | )
Cross-border travel agency license |  | (1,117,277 | ) | (1,117,277 | )
Others |  | — |  | (13,167 | )
Intangible assets not subject to amortization |  |  |  |  |
Trade mark |  | — |  | — |
Golf membership certificate |  | — |  | — |
Others |  | — |  | — |
|  | (29,647,601 | ) | (37,010,965 | )
Net book value |  |  |  |  |
Intangible assets to be amortized |  |  |  |  |
Non-compete agreements |  | 2,295,922 |  | — |
Customer list |  | 5,442,942 |  | 3,960,000 |
Supplier Relationship |  | 8,245,000 |  | 24,601,667 |
Technology patent |  | 1,848,000 |  | — |
Cross-border travel agency license |  | — |  | — |
Others |  | — |  | 776,833 |
Intangible assets not subject to amortization |  |  |  |  |
Trade mark |  | 290,715,235 |  | 314,329,235 |
Golf membership certificate |  | 4,200,000 |  | 4,200,000 |
Others |  | 8,736,321 |  | 8,785,287 |
|  | 321,483,420 |  | 356,653,022 |
Amortization expense for the years ended December 31, 2011, 2012 and 2013 was approximately RMB8,445,950, RMB7,736,767 and RMB7,363,364 respectively. The annual estimated amortization expense for intangible assets subject to amortization for the five succeeding years is as follows:
|  | Amortization |
|  | RMB |
2014 |  | 3,416,000 |
2015 |  | 3,416,000 |
2016 |  | 3,416,000 |
2017 |  | 3,416,000 |
2018 |  | 3,402,833 |
|  | 17,066,833 |

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16373-109275 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16265-109275 + Details
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