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INTANGIBLE ASSETS (Details) (CNY) | Dec. 31, 2013 | Dec. 31, 2012
--- | --- | ---
Intangible assets disclosures |  |
Intangible assets | 393,663,987 | 351,131,021
Less: accumulated amortization | (37,010,965) | (29,647,601)
Net book value | 356,653,022 | 321,483,420
Trademark |  |
Intangible assets disclosures |  |
Intangible assets not subject to amortization | 314,329,235 | 290,715,235
Net book value - intangible assets not subject to amortization | 314,329,235 | 290,715,235
Golf Membership Certificate |  |
Intangible assets disclosures |  |
Intangible assets not subject to amortization | 4,200,000 | 4,200,000
Net book value - intangible assets not subject to amortization | 4,200,000 | 4,200,000
Others |  |
Intangible assets disclosures |  |
Intangible assets not subject to amortization | 8,785,287 | 8,736,321
Net book value - intangible assets not subject to amortization | 8,785,287 | 8,736,321
Non-compete agreements |  |
Intangible assets disclosures |  |
Intangible assets to be amortized | 11,479,610 | 11,479,610
Less: accumulated amortization | (11,479,610) | (9,183,688)
Net book value - intangible assets to be amortized |  | 2,295,922
Customer list |  |
Intangible assets disclosures |  |
Intangible assets to be amortized | 15,942,578 | 15,942,578
Less: accumulated amortization | (11,982,578) | (10,499,636)
Net book value - intangible assets to be amortized | 3,960,000 | 5,442,942
Supplier relationship |  |
Intangible assets disclosures |  |
Intangible assets to be amortized | 27,780,000 | 9,700,000
Less: accumulated amortization | (3,178,333) | (1,455,000)
Net book value - intangible assets to be amortized | 24,601,667 | 8,245,000
Technology patent |  |
Intangible assets disclosures |  |
Intangible assets to be amortized | 9,240,000 | 9,240,000
Less: accumulated amortization | (9,240,000) | (7,392,000)
Net book value - intangible assets to be amortized |  | 1,848,000
Cross-border travel agency license |  |
Intangible assets disclosures |  |
Intangible assets to be amortized | 1,117,277 | 1,117,277
Less: accumulated amortization | (1,117,277) | (1,117,277)
Others |  |
Intangible assets disclosures |  |
Intangible assets to be amortized | 790,000 |
Net book value - intangible assets not subject to amortization | 776,833 |
Less: accumulated amortization | (13,167) |

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