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GOODWILL (Tables) | 12 Months Ended
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Dec. 31, 2013
GOODWILL |
Changes in the carrying amount of goodwill |
|  | 2012 |  | 2013 |
|  | RMB |  | RMB |
Balance at beginning of year |  | 798,601,767 |  | 822,585,341 |
Acquisition of a B2B hotel reservation company |  | — |  | 72,406,431 |
Acquisition of a wholesaler operated hotel reservation and air ticketing services |  | — |  | 43,993,740 |
Acquisition (Disposal) of others |  | 23,983,574 |  | 33,545,672 |
Balance at end of period |  | 822,585,341 |  | 972,531,184 |

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- Definition Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13854-109267 + Details
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