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GOODWILL (Details) |  |  |  | 12 Months Ended |  | 12 Months Ended |  | 12 Months Ended
--- | --- | --- | --- | --- | --- | --- | --- | ---
Dec. 31, 2013 USD ($) | Dec. 31, 2013 CNY | Dec. 31, 2012 CNY | Dec. 31, 2011 CNY | Dec. 31, 2013 B2B hotel reservation company CNY | Aug. 31, 2013 B2B hotel reservation company USD ($) | Aug. 31, 2013 B2B hotel reservation company CNY | Dec. 31, 2013 Wholesaler operated hotel reservation and air ticketing services CNY | Aug. 31, 2013 Wholesaler operated hotel reservation and air ticketing services USD ($) | Aug. 31, 2013 Wholesaler operated hotel reservation and air ticketing services CNY | Dec. 31, 2013 Others CNY | Dec. 31, 2012 Others CNY
Changes in the carrying amount of goodwill |  |  |  |  |  |  |  |  |  |  |  |
Balance at beginning of year | $ 160,650,707 | 972,531,184 | 822,585,341 | 798,601,767 |  | $ 12,000,000 | 72,000,000 |  | $ 7,000,000 | 44,000,000 |  |
Acquisition (Disposal) |  |  |  |  | 72,406,431 |  |  | 43,993,740 |  |  |  |
Acquisition (Disposal) of others |  |  |  |  |  |  |  |  |  |  | 33,545,672 | 23,983,574
Balance at end of period | $ 160,650,707 | 972,531,184 | 822,585,341 | 798,601,767 |  | $ 12,000,000 | 72,000,000 |  | $ 7,000,000 | 44,000,000 |  |
Percentage of interest purchased |  |  |  |  |  | 51.00% | 51.00% |  | 100.00% | 100.00% |  |

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- Definition Amount of increase in asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized resulting from a business combination. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 + Details
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