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OTHER PAYABLES AND ACCRUALS (Details) | 12 Months Ended
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Dec. 31, 2013 USD ($) | Dec. 31, 2013 CNY | Dec. 31, 2012 CNY | Dec. 31, 2011 CNY
OTHER PAYABLES AND ACCRUALS |  |  |  |
Accrued operating expenses |  | 330,863,616 | 204,438,348 |
Electronic coupon |  | 133,306,380 | 41,475,136 |
Accruals for property and equipment | 6,118,357 | 37,038,698 | 34,450,253 | 32,195,338
Deposits received from suppliers and packaged-tour customers |  | 33,769,690 | 10,161,612 |
Due to employees for stock option proceeds received on their behalf |  | 28,413,780 | 13,242,768 |
Payable for acquisition |  | 23,773,221 | 19,742,776 |
Interest payable |  | 13,838,961 | 1,492,269 |
Others |  | 34,100,603 | 18,754,719 |
Total | $ 104,911,864 | 635,104,949 | 343,757,881 |

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