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GOODWILL (Tables)
12 Months Ended
Dec. 31, 2013
GOODWILL  
Changes in the carrying amount of goodwill

 

 

 

 

2012

 

2013

 

 

 

RMB

 

RMB

 

 

 

 

 

 

 

Balance at beginning of year

 

798,601,767

 

822,585,341

 

Acquisition of a B2B hotel reservation company

 

 

72,406,431

 

Acquisition of a wholesaler operated hotel reservation and air ticketing services

 

 

43,993,740

 

Acquisition (Disposal) of others

 

23,983,574

 

33,545,672

 

Balance at end of period

 

822,585,341

 

972,531,184