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PRINCIPAL ACCOUNTING POLICIES (Details 11) (USD $)
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2011
Share-based compensation disclosures      
Risk-free interest rate, minimum (as a percent) 0.69% 0.71% 0.81%
Risk-free interest rate, maximum (as a percent) 0.87% 1.05% 2.11%
Expected life 5 years 5 years 5 years
Expected dividend yield (as a percent) 0.00% 0.00% 0.00%
Volatility, minimum (as a percent)     53.00%
Volatility, maximum (as a percent)     55.00%
Volatility (as a percent) 56.00% 56.00%  
Fair value of options at grant date per share $ 38.40 $ 38.01 $ 64.79
Minimum
     
Share-based compensation disclosures      
Fair value of options at grant date per share $ 37.96 $ 33.44 $ 48.69
Maximum
     
Share-based compensation disclosures      
Fair value of options at grant date per share $ 39.69 $ 42.18 $ 74.39