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PRINCIPAL ACCOUNTING POLICIES (Details 13)
12 Months Ended
Dec. 31, 2013
USD ($)
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Other income (net)        
Financial subsidies   119,697,248 90,280,139 72,791,093
Foreign exchange gains/(losses)   32,523,857 (9,781,057) 34,879,388
Reimbursement from depository   17,507,842 7,914,706 8,080,557
Loss from disposal of property, equipment and software (1,973,412) (11,946,443) (653,191) (3,379,449)
Gain on disposal of cost method investment   4,014,829    
Gain on disposal of equity investment 97,914 592,742    
Gain on deconsolidation of subsidiaries     44,432,052  
Others   732,299 (1,904,706) 5,252,136
Total $ 26,945,897 163,122,374 130,287,943 117,623,725