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CONSOLIDATED STATEMENTS OF CASH FLOWS
 12 Months Ended
Dec. 31, 2013
USD ($)
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Cash flows from operating activities:        
Net income $ 149,727,042 906,402,585 690,510,763 1,084,960,155
Adjustments to reconcile net income to cash provided by operating activities:        
Share-based compensation 72,340,796 437,929,477 431,721,322 342,791,357
Equity in income of affiliates (9,176,879) (55,554,072) (34,343,000) (57,525,830)
Gain on deconsolidation of subsidiaries     (44,432,052)  
Loss from disposal of property, equipment and software 1,973,412 11,946,443 653,191 3,379,449
Gain on disposal of cost method investment (663,203) (4,014,829)    
Gain on disposal of equity investment (97,914) (592,742)    
Provision for doubtful accounts 469,577 2,842,681 376,164 185,443
Depreciation of property, equipment and software 18,252,462 110,494,928 88,462,807 78,809,867
Amortization of intangible assets and land use rights 1,742,051 10,545,854 10,538,382 11,066,656
Deferred income tax benefit (5,925,628) (35,871,972) (22,757,864) (3,388,535)
Changes in current assets and liabilities net of assets acquired and liabilities assumed in business combinations :        
Increase in accounts receivable (80,520,385) (487,446,257) (193,874,838) (166,668,439)
Decrease in due from related parties (2,042,249) (12,363,165) (333,610) (1,732,887)
Increase in prepayments and other current assets (65,747,536) (398,015,862) (118,239,096) (203,694,403)
Decrease (Increase) in long-term deposits 3,205,666 19,406,141 (7,479,664) 496,130
Increase in accounts payable 88,816,672 537,669,487 255,160,851 166,395,703
(Increase) Decrease in due to related parties 96,343 583,234 1,677,658 (5,025,904)
(Increase) Decrease in salary and welfare payable 4,248,733 25,720,555 85,511,674 (14,021,957)
Increase (Decrease) in taxes payable 16,192,715 98,025,837 (3,054,768) 60,282,019
Increase in advances from customers 165,471,865 1,001,717,032 310,497,590 487,010,431
Increase in accrued liability for customer reward program 11,087,563 67,120,782 55,805,114 40,519,230
Increase in other payables and accruals 35,727,112 216,281,215 147,967,182 27,476,422
Net cash provided by operating activities 405,178,215 2,452,827,352 1,654,367,806 1,851,314,907
Cash flows from investing activities:        
Purchase of property, equipment and software (107,663,944) (651,765,217) (543,123,309) (205,212,492)
Cash paid for long-term investments (159,476,254) (965,421,399)   (5,100,000)
Cash paid for acquisition, net of cash acquired (19,779,574) (119,739,607) (29,018,885) (27,532,356)
Purchase of intangible assets       (3,233,850)
Purchase of land use rights       (9,747,800)
Decrease (Increase) in restricted cash 5,278,493 31,954,414 (558,620,548) 5,527,208
Increase in short-term investment (366,708,074) (2,219,940,665) (123,698,692) (94,647,972)
Increase in long-term loan receivable (29,499,992) (178,584,102)    
Cash received from disposal of equity investment 695,430 4,209,926    
Cash received from disposal of cost method investment 2,171,056 13,142,920    
Cash received from disposal of a subsidiary     14,556,966  
Net cash used in investing activities (674,982,859) (4,086,143,730) (1,239,904,468) (339,947,262)
Cash flows from financing activities:        
Proceeds from short-term bank loan 53,045,363 321,120,713 453,478,628  
Proceeds from exercise of share option 29,777,011 180,261,090 81,911,154 54,416,536
Repurchase of common stock     (1,733,127,675) (158,761,225)
Cash paid to non-controlling investors (13,569) (82,143) (40,289,731) (10,404,359)
Proceeds from issuance convertible preferred shares by a subsidiary 21,922,128 132,709,989 63,709,828  
Proceeds from issuance of senior convertible notes, net of issuance costs 780,268,550 4,723,511,720 1,097,195,400  
Proceeds from sale of warrants 77,777,046 470,838,904 167,503,950  
Purchase of Purchased Call Option (139,203,288) (842,694,944) (346,009,222)  
Cash (outflow) inflow for Capped equity 43,732,781 264,745,135 (259,935,853)  
Early Termination of Call Option 11,607,929 70,270,919    
Convertible Notes early conversion (777,445) (4,706,419)    
Net cash (used in) provided by financing activities 878,136,506 5,315,974,964 (515,563,521) (114,749,048)
Effect of foreign exchange rate changes on cash and cash equivalents 5,641,717 34,153,266 19,204,727 (47,125,290)
Net increase (decrease) in cash and cash equivalents 613,973,579 3,716,811,852 (81,895,456) 1,349,493,307
Cash and cash equivalents, beginning of year 565,196,980 3,421,532,962 3,503,428,418 2,153,935,111
Cash and cash equivalents, end of year 1,179,170,559 7,138,344,814 3,421,532,962 3,503,428,418
Supplemental disclosure of cash flow information        
Cash paid during the year for income taxes 44,845,662 271,482,184 350,444,946 197,700,444
Cash paid for interest, net of amounts capitalized 3,184,217 19,276,294 3,364,678  
Supplemental schedule of non-cash investing and financing activities        
Receivables incurred for disposal of investment 2,023,556 12,250,000    
Accruals related to purchase of property, equipment and software (6,118,357) (37,038,698) (34,450,253) (32,195,338)
Liabilities incurred for acquisitions and investments $ (3,927,056) (23,773,221) (19,742,776) (10,750,000)