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INVESTMENTS (Details 5)
12 Months Ended
Dec. 31, 2013
USD ($)
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2013
Home Inns
CNY
Dec. 31, 2012
Home Inns
CNY
Investment cost            
Balance at beginning of year         570,709,828 576,296,429
Foreign currency translation         (16,083,543) (5,586,601)
Total investment cost         554,626,285 570,709,828
Value booked under equity method            
Share of cumulative profit 9,176,879 55,554,072 34,343,000 57,525,830 265,745,783 206,428,719
Amortization of identifiable intangible assets, net of tax   (7,363,364) (7,736,767) (8,445,950) (18,821,200) (14,714,745)
Total booked value under equity method         246,924,583 191,713,974
Net book value         801,550,868 762,423,802