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INVESTMENTS (Details 7)
12 Months Ended 1 Months Ended 0 Months Ended 1 Months Ended
Dec. 31, 2013
CNY
May 31, 2012
Starway Hong Kong
Nov. 30, 2013
Starway Hong Kong
Hanting
May 31, 2012
Starway Hong Kong
Hanting
Jun. 30, 2013
Yishang Network
CNY
Jun. 30, 2013
Yishang Network
Minimum
USD ($)
Jun. 30, 2013
Yishang Network
Maximum
USD ($)
Dec. 03, 2013
Keystone
USD ($)
Dec. 03, 2013
Keystone
CNY
Oct. 31, 2013
Zhong'an Online
CNY
May 31, 2013
BTG-Jianguo
CNY
Investment transaction disclosures                      
Percentage of equity interest acquired         35.00%     4.00% 4.00% 5.00%  
Total consideration of acquisition         13,000,000     $ 25,500,000 155,000,000 50,000,000  
Total revenue and net income performance period up to which contingent consideration is tied up         1 year            
Total enterprise value           5,000,000 17,000,000        
Contingent consideration as a liability         9,000,000            
Company's non-controlling interest (as a percent)   49.00%                  
Transferred equity percentage     49.00% 51.00%              
Gain on disposal of cost method investment 4,014,829                   4,000,000
Impairments recorded for investments 0