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GOODWILL (Details)
12 Months Ended 12 Months Ended 12 Months Ended
Dec. 31, 2013
USD ($)
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2013
B2B hotel reservation company
CNY
Aug. 31, 2013
B2B hotel reservation company
USD ($)
Aug. 31, 2013
B2B hotel reservation company
CNY
Dec. 31, 2013
Wholesaler operated hotel reservation and air ticketing services
CNY
Aug. 31, 2013
Wholesaler operated hotel reservation and air ticketing services
USD ($)
Aug. 31, 2013
Wholesaler operated hotel reservation and air ticketing services
CNY
Dec. 31, 2013
Others
CNY
Dec. 31, 2012
Others
CNY
Changes in the carrying amount of goodwill                        
Balance at beginning of year $ 160,650,707 972,531,184 822,585,341 798,601,767   $ 12,000,000 72,000,000   $ 7,000,000 44,000,000    
Acquisition (Disposal)         72,406,431     43,993,740        
Acquisition (Disposal) of others                     33,545,672 23,983,574
Balance at end of period $ 160,650,707 972,531,184 822,585,341 798,601,767   $ 12,000,000 72,000,000   $ 7,000,000 44,000,000    
Percentage of interest purchased           51.00% 51.00%   100.00% 100.00%