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INTANGIBLE ASSETS (Details 2) (CNY)
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2011
INTANGIBLE ASSETS      
Amortization of intangible assets 7,363,364 7,736,767 8,445,950
Annual estimated amortization expense for intangible assets subject to amortization      
2014 3,416,000    
2015 3,416,000    
2016 3,416,000    
2017 3,416,000    
2018 3,402,833    
Total 17,066,833