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v3.3.1.900

FAIR VALUE MEASUREMENT (Details 2) | 1 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | ---
Aug. 31, 2014 USD ($) | Aug. 31, 2014 CNY (¥) | Apr. 30, 2014 CNY (¥) | Dec. 31, 2013 USD ($) | Jun. 30, 2013 USD ($) | Nov. 30, 2010 USD ($) | Sep. 30, 2015 USD ($) | Sep. 30, 2015 CNY (¥) | Sep. 30, 2014 CNY (¥) | Dec. 31, 2014 CNY (¥)
eHi |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares |  |  |  |  |  |  | $ (113,000,000) | ¥ (717,000,000) |  |
eHi | Ordinary shares |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares | $ |  |  |  | $ (107,000,000) |  |  |  |  |  |
LY.com |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares |  |  | ¥ (1,400,000,000) |  |  |  |  |  |  |
Travel agency focusing on teenager market | Ordinary shares |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares |  | ¥ (81,000,000) |  |  |  |  |  |  |  |
Big-data service company |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares | $ | $ (10,000,000) |  |  |  |  |  |  |  |  |
Easy Go |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares |  |  |  |  |  |  | (101,000,000) | (643,000,000) |  |
Easy Go | Series B Preferred Shares |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares | $ |  |  |  | $ (53,000,000) |  |  |  |  |  |
Happy City |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares | $ |  |  |  |  | $ (6,000,000) |  |  |  |  |
Dining Secretary |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares | $ |  |  |  |  |  | $ (10,000,000) |  |  |  |
Available-for-sale securities. | LY.com | Unobservable inputs (Level 3) |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Fair value of Level 3 investment, beginning balance |  |  |  |  |  |  |  | 1,547,844,523 |  |
Change in fair value of investment |  |  |  |  |  |  |  | 705,318,862 |  |
Fair value of Level 3 investment, ending balance |  |  |  |  |  |  | 354,516,235 | 2,253,163,385 | ¥ 1,414,285,714 | ¥ 1,547,844,523
Available-for-sale securities. | LY.com | Unobservable inputs (Level 3) | Ordinary shares |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares |  |  |  |  |  |  |  |  |  | (1,414,285,714)
Available-for-sale securities. | Travel agency focusing on teenager market | Unobservable inputs (Level 3) |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Fair value of Level 3 investment, beginning balance |  |  |  |  |  |  |  | 81,000,000 |  |
Investment in shares |  |  |  |  |  |  |  |  | (81,000,000) |
Fair value of Level 3 investment, ending balance |  |  |  |  |  |  | 12,744,666 | 81,000,000 | 81,000,000 | 81,000,000
Available-for-sale securities. | Big-data service company | Unobservable inputs (Level 3) |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Fair value of Level 3 investment, beginning balance |  |  |  |  |  |  |  | 62,046,000 |  |
Effect of exchange rate change |  |  |  |  |  |  |  | 1,510,000 | (45,000) |
Fair value of Level 3 investment, ending balance |  |  |  |  |  |  | 10,000,000 | 63,556,000 | 61,380,000 | 62,046,000
Available-for-sale securities. | Big-data service company | Unobservable inputs (Level 3) | Series B Preferred Shares |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares |  |  |  |  |  |  |  |  | (61,425,000) |
Available-for-sale securities. | Easy Go | Unobservable inputs (Level 3) |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Fair value of Level 3 investment, beginning balance |  |  |  |  |  |  |  | 627,905,501 | 143,904,165 | 143,904,165
Effect of exchange rate change |  |  |  |  |  |  |  | 15,281,200 | (799,480) |
Change in fair value of investment |  |  |  |  |  |  |  |  | 293,683,897 |
Fair value of Level 3 investment, ending balance |  |  |  |  |  |  | 101,199,997 | 643,186,701 | 621,165,582 | 627,905,501
Available-for-sale securities. | Easy Go | Unobservable inputs (Level 3) | Series B Preferred Shares |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares |  |  |  |  |  |  |  |  | (184,377,000) |
Available-for-sale securities. | Happy City | Unobservable inputs (Level 3) |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Fair value of Level 3 investment, beginning balance |  |  |  |  |  |  |  | 35,422,061 | 37,358,327 | 37,358,327
Effect of exchange rate change |  |  |  |  |  |  |  | 906,000 | 112,200 |
Fair value of Level 3 investment, ending balance |  |  |  |  |  |  | 5,715,914 | 36,328,061 | 37,470,527 | 35,422,061
Available-for-sale securities. | Dining Secretary | Unobservable inputs (Level 3) |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Fair value of Level 3 investment, beginning balance |  |  |  |  |  |  |  | 29,046,000 | 56,242,365 | 56,242,365
Effect of exchange rate change |  |  |  |  |  |  |  | 1,510,000 | 843,000 |
Fair value of Level 3 investment, ending balance |  |  |  |  |  |  | 4,807,729 | 30,556,000 | ¥ 57,085,365 | ¥ 29,046,000
Available-for-sale securities. | Tujia | Unobservable inputs (Level 3) |  |  |  |  |  |  |  |  |  |
Roll forward of Level 3 investment |  |  |  |  |  |  |  |  |  |
Investment in shares |  |  |  |  |  |  |  | (2,784,302,479) |  |
Fair value of Level 3 investment, ending balance |  |  |  |  |  |  | $ 438,086,487 | ¥ 2,784,302,479 |  |

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