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INVESTMENTS (Details 4)
$ / shares in Units, ¥ in Thousands, $ in Millions
1 Months Ended 9 Months Ended 12 Months Ended
Nov. 30, 2014
shares
Aug. 31, 2014
USD ($)
Aug. 31, 2014
CNY (¥)
May. 31, 2014
USD ($)
$ / shares
shares
May. 31, 2014
CNY (¥)
shares
Dec. 31, 2013
USD ($)
Jun. 30, 2013
USD ($)
Nov. 30, 2010
USD ($)
Sep. 30, 2015
USD ($)
item
$ / shares
Sep. 30, 2015
CNY (¥)
Dec. 31, 2014
USD ($)
item
Dec. 31, 2014
CNY (¥)
Sep. 30, 2015
CNY (¥)
item
eHi                          
Investment                          
Total consideration of acquisition                 $ 113.0 ¥ 717,000      
Voting power interest held (as a percent)                 19.90%       19.90%
Purchase of Shares Percentage of Equity Interest Purchased Aggregate                 14.00%       14.00%
Number Of Seats Allocated | item                 1       1
Number Of Board Of Directors Seats | item                 7       7
Increase/Decrease in fair value of the investment credited to other comprehensive income | ¥                   37,000      
eHi | ADS                          
Investment                          
Closing stock price (in dollars per share) | $ / shares                 $ 11.59        
eHi | Ordinary shares                          
Investment                          
Total consideration of acquisition | $           $ 107.0              
Purchase of Shares, Shares Purchased | shares 10,000,000                        
Easy Go                          
Investment                          
Total consideration of acquisition                 $ 101.0 643,000      
Increase/Decrease in fair value of the investment credited to other comprehensive income | ¥                   298,000      
Easy Go | Series B Preferred Shares                          
Investment                          
Total consideration of acquisition | $           $ 53.0              
Easy Go | Series C Preferred Stock                          
Investment                          
Total consideration of acquisition | $   $ 53.0                      
Tuniu                          
Investment                          
Total consideration of acquisition       $ 15.0 ¥ 93,000                
Purchase of Shares Percentage of Equity Interest Purchased Aggregate                     4.60%    
Number Of Seats Allocated | item                     1    
Number Of Board Of Directors Seats | item                     9    
Fair value of available-for-sale investment                 $ 49.0   $ 49.0   ¥ 314,000
Increase/Decrease in fair value of the investment credited to other comprehensive income | ¥                   ¥ 4,000      
Tuniu | IPO                          
Investment                          
Purchase of Shares, Shares Purchased | shares       5,000,000 5,000,000                
Tuniu | ADS                          
Investment                          
Purchase of Shares, Shares Purchased | shares       1,666,667 1,666,667                
Closing stock price (in dollars per share) | $ / shares                 $ 11.87        
Tuniu | ADS | IPO                          
Investment                          
Purchase of Shares Price Per Share | $ / shares       $ 9                  
Tuniu | Ordinary shares | IPO                          
Investment                          
Purchase of Shares Price Per Share | $ / shares       $ 3                  
Dining Secretary                          
Investment                          
Total consideration of acquisition | $               $ 10.0          
Loss from impairment of long-term investment (Note 9) | ¥                       ¥ 33,000  
Unrealized loss in other comprehensive income | ¥                       4,000  
Happy City                          
Investment                          
Total consideration of acquisition | $             $ 6.0            
Increase/Decrease in fair value of the investment credited to other comprehensive income                     $ 0.3 ¥ 2,000  
Travel agency focusing on teenager market | Ordinary shares                          
Investment                          
Total consideration of acquisition | ¥     ¥ 81,000                    
Big-data service company                          
Investment                          
Total consideration of acquisition | $   $ 10.0