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CONSOLIDATED STATEMENTS OF CASH FLOWS
 9 Months Ended
Sep. 30, 2015
USD ($)
Sep. 30, 2015
CNY (¥)
Sep. 30, 2014
CNY (¥)
Cash flows from operating activities:      
Net income $ 369,697,120 ¥ 2,349,647,023 ¥ 388,743,650
Adjustments to reconcile net income to cash provided by operating activities:      
Share-based compensation 70,191,682 446,110,251 370,035,789
Equity in (income)/loss of affiliates 6,484,170 41,210,788 (48,771,518)
Gain on deconsolidation of subsidiaries (357,143,424) (2,269,860,747)  
Loss from disposal of property, equipment and software 834,981 5,306,803 1,537,063
Gain on disposal of cost method investment     (1,674,498)
Provision for doubtful accounts 3,760,875 23,902,615 2,474,801
Depreciation of property, equipment and software 31,394,892 199,533,379 106,978,919
Amortization of intangible assets and land use rights 7,635,856 48,530,449 4,867,950
Deferred income tax (benefit)/expense 17,893,295 113,722,624 (41,163,681)
Changes in current assets and liabilities net of assets acquired and liabilities assumed/disposed of in business combinations/dispositions :      
Increase in accounts receivable (216,443,025) (1,375,625,290) (502,426,755)
Increase in due from related parties (22,857,016) (145,270,048) (296,782,839)
Increase in prepayments and other current assets (364,249,205) (2,315,022,247) (1,423,860,135)
Increase in long-term deposits (208,140,316) (1,322,856,593) (26,004,497)
Increase in accounts payable 295,144,825 1,875,822,447 517,601,030
(Decrease)/increase in due to related parties 22,618,161 143,751,985 (1,868,448)
Increase in salary and welfare payable 41,742,777 265,300,394 86,024,284
Increase in taxes payable 34,267,937 217,793,300 51,057,415
Increase in advances from customers 241,879,892 1,537,291,842 931,579,688
Increase in accrued liability for customer reward program 22,746,460 144,567,399 125,867,159
Increase in other payables and accruals 34,880,612 221,687,218 421,644,945
Net cash provided by operating activities 32,340,549 205,543,592 665,860,322
Cash flows from investing activities:      
Purchase of property, equipment and software (77,715,326) (493,927,525) (2,957,868,848)
Cash paid for long-term investments (450,397,707) (2,862,547,662) (1,901,680,807)
Cash received from disposal of available-for-sale investment 9,752,030 61,980,000  
Cash paid for acquisition, net of cash acquired (157,068,180) (998,262,527) (139,766,133)
Purchase of intangible assets (3,146,831) (20,000,000) (9,000,000)
Increase in restricted cash (37,693,447) (239,564,471) (81,415,667)
Decrease/ (Increase) in short-term investment (124,467,356) (791,064,727) 404,423,629
Cash outflows from deconsolidation of a subsidiary, net of cash disposed (226,738,636) (1,441,060,076)  
Cash outflows from disposal of a subsidiary net of cash disposed     (4,315,324)
Net cash used in investing activities (1,067,475,453) (6,784,446,988) (4,689,623,150)
Cash flows from financing activities:      
Proceeds from short-term bank loans 348,100,000 2,212,384,360 876,796,780
Proceeds from exercise of share options 25,127,709 159,701,667 152,960,799
Repurchase of common stock (131,331,226) (834,688,738) (446,155,147)
Cash paid to non-controlling investors (7,274,986) (46,236,902)  
Cash received from non-controlling investors in connection with the establishment of subsidiary 114,153,268 725,512,513  
Proceeds from issuance convertible preferred shares by a subsidiary     164,565,161
Proceeds from issuance of senior convertible notes, net of issuance costs 1,299,389,515 8,258,400,000 3,069,000,000
Proceeds from sale of warrants 82,353,200 523,404,000  
Purchase of Purchased Call Option (126,739,254) (805,504,000)  
Net cash provided by financing activities 1,603,778,226 10,192,972,900 3,817,167,593
Effect of foreign exchange rate changes on cash and cash equivalents 4,885,249 31,048,684 38,206,670
Cash and Cash Equivalents, Period Increase (Decrease) 573,528,571 3,645,118,188 (168,388,565)
Cash and cash equivalents, beginning of year 834,049,940 5,300,887,799 7,138,344,814
Cash and cash equivalents, end of year 1,407,578,511 8,946,005,987 6,969,956,249
Supplemental disclosure of cash flow information      
Cash paid during the year for income taxes 27,331,903 173,710,640 187,727,553
Cash paid for interest, net of amounts capitalized 17,546,109 111,516,049 20,060,400
Supplemental schedule of non-cash investing and financing activities      
Conversion of convertible senior notes 4,195,944 26,667,740 110,815,452
Accruals related to purchase of property, equipment and software (15,710,426) (99,849,185) (269,340,342)
Unpaid cash consideration for business acquisitions (Note 2) $ (16,971,276) ¥ (107,862,644) ¥ (47,225,926)