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PRINCIPAL ACCOUNTING POLICIES - Acquisitions (Details)
£ in Billions
 1 Months Ended 12 Months Ended
Dec. 31, 2016
CNY (¥)
shares
Dec. 09, 2016
GBP (£)
Dec. 09, 2016
CNY (¥)
Dec. 10, 2015
shares
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Oct. 31, 2015
USD ($)
Vote
shares
Oct. 31, 2015
CNY (¥)
Vote
shares
Dec. 31, 2017
USD ($)
shares
Dec. 31, 2017
CNY (¥)
shares
Dec. 31, 2016
GBP (£)
Dec. 31, 2016
USD ($)
Dec. 31, 2016
CNY (¥)
shares
Dec. 31, 2015
CNY (¥)
Business combination disclosures                            
Shares outstanding | shares 64,155,412               67,600,654 67,600,654     64,155,412  
Purchase price allocation                            
Decrease in the non-controlling interest's ownership                   ¥ 2,311,932,774     ¥ 6,532,152,666 ¥ 46,236,902
Skyscanner                            
Business combination disclosures                            
Purchase consideration   £ 1.4 ¥ 12,000,000,000                      
Acquisition consideration in cash                     £ 1.2   10,000,000,000  
Cash portion of the total purchase consideration agreed     10,100,000,000                      
Increase in consideration as measurement period adjustment     60,000,000                      
Purchase price allocation                            
Net assets ¥ 325,000,000                       325,000,000  
Cash acquired     571,000,000                      
Non-controlling interests 316,000,000                       316,000,000  
Goodwill                         9,583,716,450  
Identifiable intangible assets 3,100,000,000                       3,100,000,000  
Deferred tax liabilities     620,000,000                      
Qunar                            
Business combination disclosures                            
Purchase consideration         $ 5,103,252,544 ¥ 32,541,365,375                
Equity interest (as a percent)             45.00% 45.00%            
Ownership of share capital held (as a percent)             48.00% 48.00%            
Purchase price allocation                            
Net liabilities 628,000,000                       628,000,000  
Non-controlling interests 17,900,000,000                       17,900,000,000  
Goodwill 43,600,000,000                       582,240,644  
Identifiable intangible assets 9,900,000,000                       9,900,000,000  
Cash and cash equivalents 5,200,000,000                       5,200,000,000  
Non-current assets 1,000,000,000                       1,000,000,000  
Short term debts 3,900,000,000                       3,900,000,000  
Other current liabilities 7,100,000,000                       7,100,000,000  
Non-current liability 93,000,000                       93,000,000  
Prepayments and other current assets 4,300,000,000                       4,300,000,000  
Deferred tax liabilities 2,500,000,000                       2,500,000,000  
Decrease in the non-controlling interest's ownership                   2,200,000,000     15,500,000,000  
Additional paid-in capital from the newly issued ordinary shares                   600,000,000     3,700,000,000  
Pro forma results                            
Pro-forma net revenues                           14,812,533,000
Pro-forma net loss                           (5,086,934,000)
Qunar | Trademark and domain                            
Purchase price allocation                            
Identifiable intangible assets 9,000,000,000                       9,000,000,000  
Qunar | Technology and supplier network for new products                            
Purchase price allocation                            
Weighted average useful life         5 years 2 months 12 days 5 years 2 months 12 days                
Qunar | Baidu                            
Business combination disclosures                            
Purchase consideration         $ 3,416,184,974 ¥ 21,698,582,100                
Shares issued as consideration (in shares) | shares             11,000,000 11,000,000            
Fair value of shares issued as consideration             $ 3,400,000,000 ¥ 21,700,000,000            
Shares issued for the benefit of employees | shares       4,000,000                    
Qunar | Qunar Employees                            
Business combination disclosures                            
Purchase consideration         $ 1,687,067,570 ¥ 10,842,783,275                
Qunar | Common Class A                            
Business combination disclosures                            
Number of shares acquired | shares             179,000,000 179,000,000            
Shares outstanding | shares             193,000,000 193,000,000            
Number of votes per share | Vote             3 3            
Qunar | Common Class B                            
Business combination disclosures                            
Number of shares acquired | shares             11,000,000 11,000,000            
Number of votes per share | Vote             1 1            
Number of shares exchanged for shares issued to employees | shares       66,000,000                    
Number of shares deemed to be owned | shares             256,000,000 256,000,000            
Others                            
Business combination disclosures                            
Purchase consideration                   251,000,000     120,000,000 862,000,000
Purchase price allocation                            
Increase (decrease) in goodwill as measurement period adjustment                   ¥ 291,000,000     159,000,000 ¥ 817,000,000
Certain investments                            
Business combination disclosures                            
Purchase consideration | $                 $ 400,000,000     $ 2,900,000,000    
Supplier relationship | Skyscanner                            
Purchase price allocation                            
Identifiable intangible assets     ¥ 929,000,000                      
Intangible asset useful life   9 years 9 years                      
IT Platform | Skyscanner                            
Purchase price allocation                            
Identifiable intangible assets     ¥ 191,000,000                      
Intangible asset useful life   6 years 6 years                      
Technology and supplier network for new products | Qunar                            
Purchase price allocation                            
Identifiable intangible assets ¥ 900,000,000                       ¥ 900,000,000