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PRINCIPAL ACCOUNTING POLICIES - Other income/ (expense) (Details)
12 Months Ended
Dec. 31, 2017
USD ($)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Other income/ (expense)        
Gain on disposal of cost method investment (Note 8)   ¥ 1,374,462,407 ¥ 149,066,258  
Foreign exchange gains/(losses)   468,671,832 (557,995,284) ¥ 12,638,982
Subsidy income   263,538,347 220,631,285 199,418,778
Gain on disposal of available-for-sale investment (Note 8) $ 6,140,402 39,951,298 140,651,759  
Dividends from long-term investment   46,550,230 48,911,066  
Gain on disposal of a subsidiary 1,754,052 11,412,387    
Gain on deconsolidation of subsidiaries     252,000 2,294,451,702
Impairments of cost method investments (21,405,634) (139,271,481) (11,628,980)  
Impairments of available-for-sale investment (41,760,725) (271,707,804) (36,357,902)  
Provision/impairment for an equity method investment (Note 8 and Note 13) (148,685,890) (967,395,005)    
Others   52,785,926 19,621,511 (25,529,632)
Total $ 135,099,540 ¥ 878,998,137 ¥ (26,848,287) ¥ 2,480,979,830