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PRINCIPAL ACCOUNTING POLICIES - Statutory reserves and dividends (Details) - CNY (¥)
¥ in Millions
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
China      
Statutory reserves disclosures      
Portion of after-tax profit to be allocated to general reserve under PRC law (as a percent) 10.00%    
Maximum percentage of statutory general reserve related to entity's registered capital 50.00%    
Appropriations to statutory reserves ¥ 146 ¥ 69 ¥ 35
Dividends      
Restricted net assets of company's PRC subsidiaries and VIEs not distributable in form of dividends to parent 5,700    
Accumulated profit of subsidiaries in PRC distributable in form of dividends to parent ¥ 12,000 ¥ 8,000 ¥ 7,000
Withholding tax rate for dividends distributed by foreign invested enterprise to their immediate holding companies outside mainland china (as a percent) 10.00%    
Taiwan      
Statutory reserves disclosures      
Portion of after-tax profit to be allocated to general reserve under PRC law (as a percent) 10.00%