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INVESTMENTS - Long-term investments (Details)
12 Months Ended
Dec. 31, 2015
CNY (¥)
Dec. 31, 2017
USD ($)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2016
CNY (¥)
INVESTMENTS        
Held to maturity investments     ¥ 40,000,000 ¥ 1,059,812,729
Available-for-sale investments     18,552,440,485 14,467,476,607
Equity method investments     6,068,391,137 4,114,199,782
Cost method investments     912,953,646 891,333,247
Total net book value   $ 3,930,618,826 ¥ 25,573,785,268 ¥ 20,532,822,365
Held to maturity investment        
INVESTMENTS        
Held to maturity investments ¥ 1,000,000,000      
Term of time deposit 3 years      
Interest rate of time deposit (as a percent) 3.90%