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INVESTMENTS - Homeinns and BTG (Details)
1 Months Ended 12 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2017
USD ($)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Equity method investment disclosures          
Equity in income / (loss) of affiliates   $ (10,008,156) ¥ (65,116,066) ¥ 601,883,179 ¥ (135,780,312)
Carrying value of investments under equity method ¥ 4,114,199,782   6,068,391,137 ¥ 4,114,199,782  
BTG          
Equity method investment disclosures          
Equity method investment, ownership interest (as a percent) 22.00%     22.00%  
Equity in income / (loss) of affiliates ¥ 1,400,000,000        
Homeinns and BTG          
Equity method investment disclosures          
Carrying value of investments under equity method ¥ 2,500,000,000   ¥ 2,600,000,000 ¥ 2,500,000,000