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INVESTMENTS - Tujia (Details) - CNY (¥)
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
INVESTMENTS      
Gain on deconsolidation of subsidiaries   ¥ 252,000 ¥ 2,294,451,702
Carrying value of investments under equity method ¥ 6,068,391,137 4,114,199,782  
Fair value of preferred shares under available-for-sale 6,117,238,787 ¥ 6,805,596,210  
Tujia      
INVESTMENTS      
Gain on deconsolidation of subsidiaries     ¥ 2,300,000,000
Fair value of converted part of preferred shares to common shares 1,700,000,000    
Carrying value of investments under equity method 1,500,000,000    
Fair value of preferred shares under available-for-sale ¥ 1,700,000,000