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CONSOLIDATED STATEMENTS OF CASH FLOWS
 12 Months Ended
Dec. 31, 2017
USD ($)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Cash flows from operating activities:        
Net income/(loss) $ 332,117,375 ¥ 2,160,855,280 ¥ (1,636,230,855) ¥ 2,399,395,247
Adjustments to reconcile net income to cash provided by operating activities:        
Share-based compensation 281,851,760 1,833,812,105 3,559,718,706 642,596,474
Equity in (income) / loss of affiliates 10,008,156 65,116,066 (601,883,179) 135,780,312
Gain on deconsolidation of subsidiaries     (252,000) (2,294,451,702)
Loss from disposal of property, equipment and software 8,013,206 52,136,323 8,871,987 33,986,560
Gain on disposal of cost method investment (211,251,004) (1,374,462,407) (149,066,258)  
Gain on disposal of available-for-sale investment (6,140,402) (39,951,298) (140,651,759)  
Gain on disposal of equity method investment (343,451) (2,234,593)    
Gain from disposal of a subsidiary (1,754,052) (11,412,387)    
Impairments of cost method investment 21,405,634 139,271,481 11,628,980  
Impairments of available-for-sale investment 41,760,725 271,707,804 36,357,902  
Provision/impairment related to an equity method investment 148,685,890 967,395,005    
Provision for doubtful accounts 15,053,760 97,944,278 32,339,617 32,080,786
Depreciation of property, equipment and software 75,281,051 489,801,100 461,391,147 255,966,352
Amortization of intangible assets and land use rights 60,464,559 393,400,562 257,444,573 60,247,658
Deferred income tax expenses/(benefits) (26,420,740) (171,901,260) 23,475,428 86,464,693
Changes in current assets and liabilities, net of assets acquired and liabilities assumed/disposed of in business combinations/dispositions net of deconsolidations:        
Increase in accounts receivable (5,337,598) (34,728,011) (1,332,377,049) (1,002,531,319)
(Increase)/ Decrease in due from related parties 39,813,478 259,038,434 (601,601,918) (81,376,345)
(Increase) /Decrease in prepayments and other current assets 62,995,694 409,868,886 591,425,514 (2,224,053,491)
(Increase) /Decrease in long-term receivables 6,890,133 44,829,270 75,371,314 (381,458,105)
Increase in accounts payable 26,296,300 171,091,615 1,251,267,578 2,098,144,678
Increase/(Decrease) in due to related parties (55,213,369) (359,234,745) 583,479,889 236,779,810
Increase in salary and welfare payable 146,585,375 953,728,427 1,259,133,720 271,783,211
Increase /(Decrease) in taxes payable (21,472,394) (139,705,838) (778,280,444) 281,472,256
Increase/(Decrease) in advances from customers (52,345,171) (340,573,384) 2,270,992,194 2,056,500,006
Increase /(Decrease) in accrued liability for customer reward program (7,461,850) (48,549,037) 64,823,864 162,493,908
Increase in other payables and accruals 196,981,013 1,281,617,550 25,351,540 278,988,927
Net cash provided by operating activities 1,086,464,078 7,068,861,226 5,272,730,491 3,048,809,916
Cash flows from investing activities:        
Purchase of property, equipment and software (72,409,888) (471,120,452) (682,831,310) (638,133,430)
Cash paid for long-term investments (236,839,357) (1,540,947,911) (5,408,471,460) (4,232,366,913)
Cash paid for business combinations, net of cash acquired (47,429,316) (308,589,355) (9,157,391,070) 4,112,960,205
Purchase of intangible assets (3,545,057) (23,065,204) (6,210,651) (20,000,000)
(Increase) /Decrease in restricted cash (661,839) (4,306,124) 525,250,267 (760,873,462)
Increase in short-term investments (2,141,890,582) (13,935,782,692) (5,934,919,483) (1,447,586,170)
Increase in long-term loan receivable       (872,200,000)
Cash repayment from long-term receivables     212,217,989 872,200,000
Cash received from loans to the users 67,733,984 440,697,616    
Cash paid for loans to the users (89,097,236) (579,693,345)    
Net change in loans to the users (38,697,364) (251,776,662)    
Cash received from disposal of equity method investments 802,965 5,224,333 17,665,162  
Cash received from disposal of cost method investments 222,520,929 1,447,787,923 317,155,061  
Cash received from disposal of available-for-sale investments     382,387,499 61,980,000
Cash used from deconsolidation of a subsidiary, net of cash disposed     (90,331,000) (1,502,561,561)
Cash disposed from disposal of a subsidiary net of cash received (1,641,477) (10,679,942)    
Net cash used in investing activities (2,341,154,238) (15,232,251,815) (19,825,478,996) (4,426,581,331)
Cash flows from financing activities:        
Proceeds from short-term bank loans 328,478,188 2,137,177,635 1,979,869,005 644,411,544
Proceeds from long-term bank loans 953,157,076 6,201,525,881 2,550,000,000  
Proceeds from exercise of share options 112,465,663 731,735,342 211,720,242 52,117,597
Repurchase of ordinary shares       (872,290,891)
Cash paid for acquisition of additional equity stake in subsidiaries (270,426,886) (1,759,478,448) (6,532,152,666) (46,236,902)
Cash paid for settlement of convertible notes     (2,033,967,447)  
Cash received from non-controlling investors 8,892,836 57,859,460 86,609,482 275,972,483
Proceeds from issuance convertible preferred shares by a subsidiary       725,512,513
Proceeds from issuance of senior convertible notes, net of issuance costs     6,544,966,036 14,736,200,000
Proceeds from sale of warrants       523,404,000
Purchase of Purchased Call Option       (805,504,000)
Proceeds from Early Termination of Purchased Call Option 99,941,001 650,246,133    
Proceeds from issuance of ordinary shares, net of issuance costs     10,652,571,135  
Repayment of loans due to related parties     (1,820,911,519)  
Proceeds from repayment of loans due from related parties     651,053,394  
Net cash provided by financing activities 1,232,507,878 8,019,066,003 12,289,757,662 15,233,586,344
Effect of foreign exchange rate changes on cash and cash equivalents (7,279,864) (47,364,978) 1,481,997,420 58,971,946
Net increase/ (decrease) in cash and cash equivalents (29,462,146) (191,689,564) (780,993,423) 13,914,786,875
Cash and cash equivalents, beginning of year 2,833,358,629 18,434,681,251 19,215,674,674 5,300,887,799
Cash and cash equivalents, end of year 2,803,896,483 18,242,991,687 18,434,681,251 19,215,674,674
Supplemental disclosure of cash flow information        
Cash paid during the year for income taxes 242,146,650 1,575,478,750 411,766,790 243,828,898
Cash paid for interest, net of amounts capitalized 187,255,989 1,218,343,638 593,546,761 242,114,200
Supplemental schedule of non-cash investing and financing activities        
Conversion of convertible senior notes 368,221,572 2,395,760,015 2,604,871,611 118,973,721
Non-cash consideration paid for business acquisitions, investments and non-controlling interest (181,238,930) (1,179,194,851) (14,625,921,507) (32,590,874,841)
Share exchange for equity investment (Note 8)     (2,498,763,234)  
Accruals related to purchase of property, equipment and software (6,523,857) (42,446,173) (22,855,856) (48,486,734)
Share issuance for the investments       (35,077,310)
Unpaid cash consideration for business acquisitions and acquisition of additional shares of subsidiary (Note 2) $ (96,165,607) ¥ (625,682,288) ¥ (497,434,415) ¥ (110,302,844)