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INVESTMENTS - Cost method investments (Details) - CNY (¥)
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
INVESTMENTS      
Cost method investments ¥ 912,953,646 ¥ 891,333,247  
Proceeds from disposal of cost method investments 1,400,000,000 317,000,000  
Cost method investments 200,000,000 100,000,000 ¥ 100,000,000
Gain on disposal of cost method investment (Note 8) ¥ 1,374,462,407 ¥ 149,066,258