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GOODWILL (Details)
12 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2017
USD ($)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2016
CNY (¥)
Changes in the carrying amount of goodwill        
Balance at beginning of year     ¥ 56,015,185,590 ¥ 45,690,440,903
Balance at end of period ¥ 56,015,185,590 $ 8,644,859,796 56,246,051,292 56,015,185,590
Skyscanner        
Changes in the carrying amount of goodwill        
Acquisition       9,583,716,450
Acquisition-decrease     (59,685,731)  
Qunar        
Changes in the carrying amount of goodwill        
Acquisition ¥ 43,600,000,000     582,240,644
Others        
Changes in the carrying amount of goodwill        
Acquisition of others     ¥ 290,551,433 ¥ 158,787,593