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RELATED PARTY TRANSACTIONS AND BALANCES (Details)
12 Months Ended
Oct. 27, 2015
USD ($)
Oct. 27, 2015
CNY (¥)
Oct. 26, 2015
USD ($)
May 04, 2015
CNY (¥)
Mar. 12, 2015
CNY (¥)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
USD ($)
Dec. 31, 2017
USD ($)
Dec. 31, 2017
CNY (¥)
Oct. 26, 2015
CNY (¥)
RELATED PARTY TRANSACTIONS AND BALANCES                          
Repayment of entrusted loan and interest to related parties             ¥ 1,820,911,519            
Due from related parties, current             787,603,986       $ 57,448,327 ¥ 373,776,048  
Due from related parties, non-current             599,913,241       33,560,296 218,353,359  
Due to related parties, current             837,421,345       64,322,406 418,500,869  
Other payables and accruals             2,849,821,247       $ 783,338,681 5,096,636,473  
eLong                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Commissions from related parties           ¥ 573,127,860 261,139,916   ¥ 7,191,870        
Commissions to related parties           243,783,254 85,780,819   9,532,316        
Due from related parties, current             132,381,883         152,825,748  
Due to related parties, current             506,461,015         273,480,768  
Hanting                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Commissions from related parties           76,792,041 44,094,542   17,740,390        
Homeinns and BTG                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Commissions from related parties           62,528,564 66,921,837   34,556,539        
Baidu                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Loan and interest to related parties $ 100,000,000 ¥ 650,000,000                      
Repayment of entrusted loan and interest from related parties             652,299,803            
Commissions to related parties           80,474,320 96,056,853            
Online marketing service from related parties           38,015,114 110,064,311   89,244,042        
Repayment of entrusted loan and interest to related parties             1,837,384,234            
Term of the loan 12 months 12 months                      
Interest rate on loan (as a percent) 1.00% 1.00%                      
Due from related parties, current             408,834,667         118,564,122  
Due to related parties, current             293,579,066         58,287,646  
Baidu | Qunar                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Loan and interest to related parties               $ 100,000,000 ¥ 650,000,000        
Term of the loan               1 year 1 year        
Outstanding balance related to business cooperation agreement             409,000,000         119,000,000  
Debt instrument term               3 years 3 years        
Principal loan amount                 ¥ 1,100,000,000        
Skysea                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Loan and interest to related parties           4,346,586 73,399,675   15,826,363 $ 80,000,000      
Interest rate on loan (as a percent)                   3.00%      
Provision for the loan and receivable                       536,000,000  
Due from related parties, current             132,035,460            
Due from related parties, non-current             599,913,241         195,615,163  
Other payables and accruals                       367,000,000  
LY.com                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Commissions to related parties           ¥ 70,208,452 62,150,144   ¥ 75,297,659        
Due from related parties, current             96,308,665         57,808,027  
Others                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Due from related parties, current             18,043,311         44,578,151  
Due from related parties, non-current                       22,738,196  
Due to related parties, current             ¥ 37,381,264         ¥ 86,732,455  
Baidu Times | Qunar                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Interest rate on loan (as a percent)     4.14%                    
Loan granted by related parties     $ 99,000,000                   ¥ 640,000,000
Debt instrument term     12 months                    
Revolving credit facility agreement | Qunar                          
RELATED PARTY TRANSACTIONS AND BALANCES                          
Drawdowns during the period       ¥ 627,000,000 ¥ 507,000,000