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TAXATION - Effect of preferential tax (Details) - CNY (¥)
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Income tax holiday      
Tax holiday effect ¥ 345,292,589 ¥ 177,799,057 ¥ 162,896,542
ADS      
Income tax holiday      
Basic net income per ADS effect (in RMB per share) ¥ 0.65 ¥ 0.38 ¥ 1.08
Diluted net income per ADS effect (in RMB per share) ¥ 0.60 ¥ 0.38 ¥ 0.86