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LONG-TERM DEBT (Details)
1 Months Ended 12 Months Ended
Sep. 19, 2016
USD ($)
$ / shares
Jun. 18, 2015
USD ($)
$ / shares
shares
Oct. 17, 2013
USD ($)
$ / shares
shares
Sep. 24, 2012
USD ($)
$ / shares
shares
Jun. 30, 2017
USD ($)
$ / shares
shares
Dec. 31, 2017
USD ($)
shares
Dec. 31, 2017
CNY (¥)
shares
Dec. 31, 2016
USD ($)
shares
Dec. 31, 2016
CNY (¥)
shares
Dec. 31, 2015
CNY (¥)
Dec. 31, 2017
CNY (¥)
Sep. 12, 2016
USD ($)
$ / shares
Dec. 10, 2015
USD ($)
item
$ / shares
May 26, 2015
USD ($)
$ / shares
Aug. 07, 2014
USD ($)
$ / shares
LONG-TERM DEBT                              
Long-term loan | ¥                 ¥ 2,550,000,000   ¥ 8,807,156,482        
Less: Debt issuance costs | ¥                 (184,276,447)   (81,746,715)        
Total           $ 4,491,070,926     34,650,673,553   29,220,254,767        
Fair value of long-term debt, based on Level 2 inputs           29,300,000,000                  
Proceeds from sale of warrants | ¥                   ¥ 523,404,000          
Notes for early conversion           368,221,572 ¥ 2,395,760,015   2,604,871,611 ¥ 118,973,721          
Proceeds from the termination of 2012 and 2013 Purchased Call Option           100,000,000 ¥ 650,000,000 $ 12,000,000              
Borrowings collateralized by stock at a wholly-owned subsidiary                              
LONG-TERM DEBT                              
Aggregate principal amount           $ 1,400,000,000         ¥ 8,800,000,000        
Borrowings collateralized by stock at a wholly-owned subsidiary | Minimum                              
LONG-TERM DEBT                              
Interest rate (as a percent)           1.90%         1.90%        
Borrowings collateralized by stock at a wholly-owned subsidiary | Maximum                              
LONG-TERM DEBT                              
Interest rate (as a percent)           7.00%         7.00%        
2018 Notes                              
LONG-TERM DEBT                              
Long-term loan | ¥                 5,554,400,000            
Interest rate (as a percent)     1.25%                        
Aggregate principal amount     $ 800,000,000   $ 327,000,000                    
Debt issuance costs     $ 19,600,000                        
Notes for early conversion           $ 352,000,000                  
2018 Notes | ADS                              
LONG-TERM DEBT                              
Initial conversion rate     0.0127568                        
Initial conversion price (in dollars per share) | $ / shares     $ 78.39   $ 39.19                    
Number of shares agreed to be sold by the counterparty on exercise of Purchased Call option | shares         8,300,000                    
Number of shares issued upon exchange of notes | shares           10.8 10.8                
2018 Notes | ADS | Purchased Call Option                              
LONG-TERM DEBT                              
Share price agreed to be sold by the counterparty on exercise of Purchased call option | $ / shares     $ 78.39                        
2018 Notes | ADS | Purchased Call Option | Long | Maximum                              
LONG-TERM DEBT                              
Number of shares agreed to be sold by the counterparty on exercise of Purchased Call option | shares     10,200,000                        
2018 Notes | ADS | Sold Warrants                              
LONG-TERM DEBT                              
Proceeds from sale of warrants     $ 77,200,000                        
Exercise price of warrants sold (in dollars per share) | $ / shares     $ 96.27                        
2018 Notes | ADS | Sold Warrants | Maximum                              
LONG-TERM DEBT                              
Number of shares that can be purchased from warrants sold | shares     10,200,000                        
2020 Notes                              
LONG-TERM DEBT                              
Long-term loan | ¥                 4,860,100,000            
Interest rate (as a percent)   1.00%                          
Initial conversion rate   0.0091942                          
2020 Notes | ADS                              
LONG-TERM DEBT                              
Initial conversion price (in dollars per share) | $ / shares   $ 108.76                          
2025 Notes                              
LONG-TERM DEBT                              
Long-term loan | ¥                 2,777,200,000   ¥ 2,602,520,000        
Interest rate (as a percent)   1.99%                          
Aggregate principal amount   $ 400,000,000                          
Debt issuance costs   $ 6,800,000                          
Initial conversion rate   0.0093555                          
2025 Notes | ADS                              
LONG-TERM DEBT                              
Initial conversion price (in dollars per share) | $ / shares   $ 106.89                          
2022 Notes                              
LONG-TERM DEBT                              
Long-term loan | ¥                 6,769,425,000   6,343,642,500        
Interest rate (as a percent) 1.25%                            
Initial conversion rate 0.0152688                            
2022 Notes | ADS                              
LONG-TERM DEBT                              
Initial conversion price (in dollars per share) | $ / shares $ 65.49                            
2019 Priceline Note                              
LONG-TERM DEBT                              
Long-term loan | ¥                 3,471,500,000   3,253,150,000        
Interest rate (as a percent)                             1.00%
Aggregate principal amount                             $ 500,000,000
2019 Priceline Note | ADS                              
LONG-TERM DEBT                              
Initial conversion price (in dollars per share) | $ / shares                             $ 81.36
2020 Priceline Notes                              
LONG-TERM DEBT                              
Long-term loan | ¥                 1,735,750,000   1,626,575,000        
Interest rate (as a percent)                           1.00%  
Aggregate principal amount   $ 700,000,000                       $ 250,000,000  
Debt issuance costs   $ 11,300,000                          
2020 Priceline Notes | ADS                              
LONG-TERM DEBT                              
Initial conversion price (in dollars per share) | $ / shares                           $ 104.27  
Number of shares that can be purchased from warrants sold | shares   6,400,000                          
2020 Priceline Notes | ADS | Sold Warrants                              
LONG-TERM DEBT                              
Proceeds from sale of warrants   $ 84,400,000                          
Number of shares that can be purchased from warrants sold | shares   6,400,000                          
2025 Priceline and Hillhouse Notes                              
LONG-TERM DEBT                              
Long-term loan | ¥                 6,943,000,000   6,506,300,000        
Interest rate (as a percent)                         2.00%    
2025 Priceline and Hillhouse Notes | ADS                              
LONG-TERM DEBT                              
Initial conversion price (in dollars per share) | $ / shares                         $ 68.46    
2022 Priceline Notes                              
LONG-TERM DEBT                              
Long-term loan | ¥                 ¥ 173,575,000   ¥ 162,657,500        
Interest rate (as a percent)                       1.25%      
2022 Priceline Notes | ADS                              
LONG-TERM DEBT                              
Initial conversion price (in dollars per share) | $ / shares                       $ 65.49      
2022 Priceline Notes                              
LONG-TERM DEBT                              
Aggregate principal amount $ 975,000,000                     $ 25,000,000      
Debt issuance costs $ 19,000,000                            
2017 Notes                              
LONG-TERM DEBT                              
Interest rate (as a percent)       0.50%                      
Aggregate principal amount       $ 180,000,000                      
Debt issuance costs       $ 5,400,000                      
Notes for early conversion               $ 26,000,000              
2017 Notes | ADS                              
LONG-TERM DEBT                              
Initial conversion rate       0.0517116                      
Initial conversion price (in dollars per share) | $ / shares       $ 19.34                      
Number of shares issued upon exchange of notes | shares               2.6 2.6            
2017 Notes | ADS | Purchased Call Option                              
LONG-TERM DEBT                              
Share price agreed to be sold by the counterparty on exercise of Purchased call option | $ / shares       $ 19.34                      
2017 Notes | ADS | Purchased Call Option | Long | Maximum                              
LONG-TERM DEBT                              
Number of shares agreed to be sold by the counterparty on exercise of Purchased Call option | shares       9,300,000                      
2017 Notes | ADS | Sold Warrants                              
LONG-TERM DEBT                              
Proceeds from sale of warrants       $ 26,600,000                      
Number of shares that can be purchased from warrants sold | shares       9,300,000                      
Exercise price of warrants sold (in dollars per share) | $ / shares       $ 26.37                      
Priceline and Hillhouse Notes                              
LONG-TERM DEBT                              
Aggregate principal amount                         $ 1,000,000,000    
Number of affiliates | item                         2