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SEGMENT AND GEOGRAPHICAL INFORMATION
9 Months Ended
Sep. 30, 2021
Segment Reporting [Abstract]  
SEGMENT AND GEOGRAPHIC INFORMATION SEGMENT AND GEOGRAPHICAL INFORMATION
The Company reports its operating segments to reflect the manner in which the Company's CODM reviews and assesses performance. Accordingly, the Company has two reportable segments, which are Seller and Cash App. Seller and Cash App are defined as follows:

Seller includes managed payment services, software solutions, hardware, and financial services offered to sellers, excluding those that involve Cash App.

Cash App includes the financial tools available to individuals within the mobile Cash App, including peer-to-peer payments, bitcoin and stock investments. Cash App also includes Cash Card which is linked to customer stored balances that customers can use to pay for purchases or withdraw funds from an ATM.

The primary financial measures used by the CODM to evaluate performance and allocate resources are revenue and gross profit. The CODM does not evaluate performance or allocate resources based on segment asset data, and therefore such information is not included.
Information on the reportable segments revenue and segment gross profit are as follows (in thousands):

Three Months Ended
September 30, 2021
Nine Months Ended
September 30, 2021
Cash AppSellerCorporate and Other (i)TotalCash AppSellerCorporate and Other (i)Total
Revenue
Transaction-based revenue$103,192 $1,193,848 $— $1,297,040 $306,101 $3,178,144 $— $3,484,245 
Subscription and services-based revenue474,779 162,341 57,650 694,770 1,406,313 434,673 96,643 1,937,629 
Hardware revenue— 37,255 — 37,255 — 109,769 — 109,769 
Bitcoin revenue1,815,662 — — 1,815,662 8,051,026 — — 8,051,026 
Segment revenue$2,393,633 $1,393,444 $57,650 $3,844,727 $9,763,440 $3,722,586 $96,643 $13,582,669 
Segment gross profit$511,717 $606,225 $15,273 $1,133,215 $1,553,255 $1,659,378 $25,147 $3,237,780 


Three Months Ended
September 30, 2020
Nine Months Ended
September 30, 2020
Cash AppSellerCorporate and Other (i)TotalCash AppSellerCorporate and Other (i)Total
Revenue
Transaction-based revenue$80,721 $844,573 $— $925,294 $162,197 $2,203,770 $— $2,365,967 
Subscription and services-based revenue354,110 93,412 — 447,522 818,991 271,041 — 1,090,032 
Hardware revenue— 27,294 — 27,294 — 67,291 — 67,291 
Bitcoin revenue1,633,764 — — 1,633,764 2,815,318 — — 2,815,318 
Segment revenue$2,068,595 $965,279 $— $3,033,874 $3,796,506 $2,542,102 $— $6,338,608 
Segment gross profit$385,124 $409,331 $— $794,455 $848,919 $1,080,800 $— $1,929,719 

(i) Corporate and other represents results related to products and services that are not assigned to a specific reportable segment. Comparable prior period amounts have not been disclosed as they were not material.
A reconciliation of total segment gross profit to the Company’s income (loss) before applicable income taxes is as follows (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
2021202020212020
Total segment gross profit$1,133,215 $794,455 $3,237,780 $1,929,719 
Less: Product development366,587 227,550 1,003,238 631,156 
Less: Sales and marketing407,850 348,463 1,132,411 781,094 
Less: General and administrative267,476 153,902 684,405 419,783 
Less: Transaction and loan losses62,306 15,198 130,874 161,684 
Less: Bitcoin impairment losses6,000 — 71,126 — 
Less: Interest expense, net13,409 14,980 20,126 38,955 
Less: Other expense (income), net12,011 (784)(36,249)(20,513)
Income (loss) before applicable income taxes$(2,424)$35,146 $231,849 $(82,440)

Revenue
Revenue by geography is based on the addresses of the sellers or customers. The following table sets forth revenue by geographic area (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
2021202020212020
Revenue
United States$3,679,609 $2,947,400 $13,179,547 $6,126,971 
International165,118 86,474 403,122 211,637 
Total net revenue$3,844,727 $3,033,874 $13,582,669 $6,338,608 

No individual country from the international markets contributed in excess of 10% of total revenue for the three and nine months ended September 30, 2021 and 2020.

Long-Lived Assets
The following table sets forth long-lived assets by geographic area (in thousands):
  September 30, 2021December 31, 2020
Long-lived assets
United States$1,420,358 $1,086,379 
International91,416 58,342 
Total long-lived assets$1,511,774 $1,144,721 
Assets by reportable segment were not included, as this information is not reviewed by the CODM to make operating decisions or allocate resources and is reviewed on a consolidated basis.