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SEGMENT AND GEOGRAPHICAL INFORMATION (Tables)
9 Months Ended
Sep. 30, 2021
Segment Reporting [Abstract]  
Segment Reporting Information, by Segment
Information on the reportable segments revenue and segment gross profit are as follows (in thousands):

Three Months Ended
September 30, 2021
Nine Months Ended
September 30, 2021
Cash AppSellerCorporate and Other (i)TotalCash AppSellerCorporate and Other (i)Total
Revenue
Transaction-based revenue$103,192 $1,193,848 $— $1,297,040 $306,101 $3,178,144 $— $3,484,245 
Subscription and services-based revenue474,779 162,341 57,650 694,770 1,406,313 434,673 96,643 1,937,629 
Hardware revenue— 37,255 — 37,255 — 109,769 — 109,769 
Bitcoin revenue1,815,662 — — 1,815,662 8,051,026 — — 8,051,026 
Segment revenue$2,393,633 $1,393,444 $57,650 $3,844,727 $9,763,440 $3,722,586 $96,643 $13,582,669 
Segment gross profit$511,717 $606,225 $15,273 $1,133,215 $1,553,255 $1,659,378 $25,147 $3,237,780 


Three Months Ended
September 30, 2020
Nine Months Ended
September 30, 2020
Cash AppSellerCorporate and Other (i)TotalCash AppSellerCorporate and Other (i)Total
Revenue
Transaction-based revenue$80,721 $844,573 $— $925,294 $162,197 $2,203,770 $— $2,365,967 
Subscription and services-based revenue354,110 93,412 — 447,522 818,991 271,041 — 1,090,032 
Hardware revenue— 27,294 — 27,294 — 67,291 — 67,291 
Bitcoin revenue1,633,764 — — 1,633,764 2,815,318 — — 2,815,318 
Segment revenue$2,068,595 $965,279 $— $3,033,874 $3,796,506 $2,542,102 $— $6,338,608 
Segment gross profit$385,124 $409,331 $— $794,455 $848,919 $1,080,800 $— $1,929,719 

(i) Corporate and other represents results related to products and services that are not assigned to a specific reportable segment. Comparable prior period amounts have not been disclosed as they were not material.
Reconciliation of Total Segment Profit to Income before applicable Income Taxes
A reconciliation of total segment gross profit to the Company’s income (loss) before applicable income taxes is as follows (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
2021202020212020
Total segment gross profit$1,133,215 $794,455 $3,237,780 $1,929,719 
Less: Product development366,587 227,550 1,003,238 631,156 
Less: Sales and marketing407,850 348,463 1,132,411 781,094 
Less: General and administrative267,476 153,902 684,405 419,783 
Less: Transaction and loan losses62,306 15,198 130,874 161,684 
Less: Bitcoin impairment losses6,000 — 71,126 — 
Less: Interest expense, net13,409 14,980 20,126 38,955 
Less: Other expense (income), net12,011 (784)(36,249)(20,513)
Income (loss) before applicable income taxes$(2,424)$35,146 $231,849 $(82,440)
Revenue by Geographic Area Revenue by geography is based on the addresses of the sellers or customers. The following table sets forth revenue by geographic area (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
2021202020212020
Revenue
United States$3,679,609 $2,947,400 $13,179,547 $6,126,971 
International165,118 86,474 403,122 211,637 
Total net revenue$3,844,727 $3,033,874 $13,582,669 $6,338,608 
Long-lived Assets by Geographic Area The following table sets forth long-lived assets by geographic area (in thousands):
  September 30, 2021December 31, 2020
Long-lived assets
United States$1,420,358 $1,086,379 
International91,416 58,342 
Total long-lived assets$1,511,774 $1,144,721