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SEGMENT AND GEOGRAPHICAL INFORMATION (Tables)
9 Months Ended
Sep. 30, 2024
Segment Reporting [Abstract]  
Segment Reporting Information, by Segment The following tables present information on the reportable segments revenue and segment gross profit (in thousands):
Three Months Ended
September 30, 2024
Nine Months Ended
September 30, 2024
Cash AppSquare
Corporate and Other (i)
TotalCash AppSquare
Corporate and Other (i)
Total
Revenue:
Transaction-based revenue$69,995 $1,642,426 $— $1,712,421 $278,126 $4,658,471 $— $4,936,597 
Subscription and services-based revenue1,430,970 322,582 44,381 1,797,933 4,181,703 941,417 145,000 5,268,120 
Hardware revenue— 36,729 110 36,839 — 111,377 923 112,300 
Bitcoin revenue2,428,608 — — 2,428,608 7,771,475 — — 7,771,475 
Segment revenue$3,929,573 $2,001,737 $44,491 $5,975,801 $12,231,304 $5,711,265 $145,923 $18,088,492 
Segment gross profit (ii)
$1,305,943 $932,356 $11,386 $2,249,685 $3,863,414 $2,675,212 $39,012 $6,577,638 

Three Months Ended
September 30, 2023
Nine Months Ended
September 30, 2023
Cash AppSquare
Corporate and Other (i)
TotalCash AppSquare
Corporate and Other (i)
Total
Revenue:
Transaction-based revenue$120,783 $1,537,885 $— $1,658,668 $389,186 $4,329,841 $— $4,719,027 
Subscription and services-based revenue1,169,561 273,156 50,183 1,492,900 3,403,849 765,918 150,854 4,320,621 
Hardware revenue— 42,341 — 42,341 — 124,714 — 124,714 
Bitcoin revenue2,423,584 — — 2,423,584 6,978,219 — — 6,978,219 
Segment revenue$3,713,928 $1,853,382 $50,183 $5,617,493 $10,771,254 $5,220,473 $150,854 $16,142,581 
Segment gross profit (ii)
$1,077,489 $805,338 $15,622 $1,898,449 $3,139,726 $2,300,940 $38,468 $5,479,134 

(i) Corporate and Other represents results related to products and services that are not assigned to a specific reportable segment, and intersegment eliminations.

(ii) Segment gross profit for Cash App for the three and nine months ended September 30, 2024 included $13.9 million and $41.3 million of amortization of acquired technology assets expense, respectively. Segment gross profit for Cash App for the three and nine months ended September 30, 2023 included $13.8 million and $42.4 million of amortization of acquired technology assets expense, respectively. Segment gross profit for Square for the three and nine months ended September 30, 2024 included $1.5 million and $6.2 million of amortization of acquired technology assets expense, respectively. Segment gross profit for Square for the three and nine months ended September 30, 2023 included $2.7 million and $8.0 million of amortization of acquired technology assets expense, respectively. Amortization of acquired technology assets expense included in Corporate and Other was $1.8 million and $5.3 million for the three and nine months ended September 30, 2024, respectively. Amortization of acquired technology assets expense included in Corporate and Other was $1.5 million and $4.4 million for the three and nine months ended September 30, 2023, respectively.
Reconciliation of Total Segment Profit to Income before applicable Income Taxes
The following table provides a reconciliation of total segment gross profit to the Company’s income (loss) before applicable income taxes (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
2024202320242023
Total segment gross profit$2,249,685 $1,898,449 $6,577,638 $5,479,134 
Less: Product development710,983 713,788 2,144,720 2,035,397 
Less: Sales and marketing511,755 479,381 1,463,202 1,512,999 
Less: General and administrative475,855 480,885 1,420,683 1,463,003 
Less: Transaction, loan, and consumer receivable losses192,062 177,338 549,603 485,005 
Less: Amortization of customer and other intangible assets36,021 56,965 120,116 130,917 
Less: Interest expense (income), net13,811 (21,415)(6,805)(28,520)
Less: Other expense (income), net(14,949)23,912 (193,241)(68,440)
Income (loss) before applicable income taxes$324,147 $(12,405)$1,079,360 $(51,227)
Revenue by Geographic Area
Revenue by geography is based on the addresses of the sellers or customers. The following table details revenue by geographic area (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
2024202320242023
United States$5,519,879 $5,227,987 $16,818,047 $15,064,180 
International455,922 389,506 1,270,445 1,078,401 
Total$5,975,801 $5,617,493 $18,088,492 $16,142,581 
Long-lived Assets by Geographic Area
The following table details long-lived assets by geography (in thousands):
  September 30, 2024December 31, 2023
United States$7,453,821 $7,570,973 
Australia4,792,453 4,761,535 
Other international1,959,283 1,889,490 
Total$14,205,557 $14,221,998