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SEGMENT AND GEOGRAPHICAL INFORMATION (Tables) | 12 Months Ended
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Dec. 31, 2024
Segment Reporting [Abstract] |
Segment Reporting Information, by Segment | The following tables present information on the reportable segments revenue and segment gross profit, as well as amounts for the "Corporate and Other" category, which includes products and services not assigned to reportable segments and intersegment eliminations (in thousands):
| Year Ended December 31, 2024
| Cash App |  | Square |  | Corporate and Other |  | Total
Revenue: |  |  |  |  |  |  |
Transaction-based revenue | $ | 352,699 |  |  | $ | 6,260,981 |  |  | $ | — |  |  | $ | 6,613,680 |
Subscription and services-based revenue | 5,695,976 |  |  | 1,278,933 |  |  | 189,890 |  |  | 7,164,799 |
Hardware revenue | — |  |  | 141,742 |  |  | 1,627 |  |  | 143,369 |
Bitcoin revenue | 10,199,205 |  |  | — |  |  | — |  |  | 10,199,205 |
Segment revenue | $ | 16,247,880 |  |  | $ | 7,681,656 |  |  | $ | 191,517 |  |  | $ | 24,121,053 |
Less: Cost of revenue | 11,008,869 |  |  | 4,082,744 |  |  | 140,404 |  |  | 15,232,017 |
Segment gross profit | $ | 5,239,011 |  |  | $ | 3,598,912 |  |  | $ | 51,113 |  |  | $ | 8,889,036 |
Interest revenue | $ | 185,185 |  |  | $ | 36,837 |  |  | $ | — |  |  | $ | 222,022 |
Amortization of acquired technology assets | $ | 55,343 |  |  | $ | 7,726 |  |  | $ | 5,295 |  |  | $ | 68,364 |
| Year Ended December 31, 2023
| Cash App |  | Square |  | Corporate and Other |  | Total
Revenue: |  |  |  |  |  |  |
Transaction-based revenue | $ | 498,176 |  |  | $ | 5,817,125 |  |  | $ | — |  |  | $ | 6,315,301 |
Subscription and services-based revenue | 4,685,208 |  |  | 1,059,081 |  |  | 200,553 |  |  | 5,944,842 |
Hardware revenue | — |  |  | 157,178 |  |  | — |  |  | 157,178 |
Bitcoin revenue | 9,498,302 |  |  | — |  |  | — |  |  | 9,498,302 |
Segment revenue | $ | 14,681,686 |  |  | $ | 7,033,384 |  |  | $ | 200,553 |  |  | $ | 21,915,623 |
Less: Cost of revenue | 10,358,223 |  |  | 3,904,730 |  |  | 147,784 |  |  | 14,410,737 |
Segment gross profit | $ | 4,323,463 |  |  | $ | 3,128,654 |  |  | $ | 52,769 |  |  | $ | 7,504,886 |
Interest revenue | $ | 142,222 |  |  | $ | 28,011 |  |  | $ | — |  |  | $ | 170,233 |
Amortization of acquired technology assets | $ | 56,135 |  |  | $ | 10,632 |  |  | $ | 6,062 |  |  | $ | 72,829 |
| Year Ended December 31, 2022
| Cash App |  | Square |  | Corporate and Other |  | Total
Revenue: |  |  |  |  |  |  |
Transaction-based revenue | $ | 466,171 |  |  | $ | 5,235,369 |  |  | $ | — |  |  | $ | 5,701,540 |
Subscription and services-based revenue | 3,452,777 |  |  | 894,350 |  |  | 205,646 |  |  | 4,552,773 |
Hardware revenue | — |  |  | 164,418 |  |  | — |  |  | 164,418 |
Bitcoin revenue | 7,112,856 |  |  | — |  |  | — |  |  | 7,112,856 |
Segment revenue | $ | 11,031,804 |  |  | $ | 6,294,137 |  |  | $ | 205,646 |  |  | $ | 17,531,587 |
Less: Cost of revenue | 7,786,760 |  |  | 3,587,236 |  |  | 165,699 |  |  | 11,539,695 |
Segment gross profit | $ | 3,245,044 |  |  | $ | 2,706,901 |  |  | $ | 39,947 |  |  | $ | 5,991,892 |
Interest revenue | $ | 29,026 |  |  | $ | 1,193 |  |  | $ | — |  |  | $ | 30,219 |
Amortization of acquired technology assets | $ | 53,900 |  |  | $ | 10,494 |  |  | $ | 5,800 |  |  | $ | 70,194 |
Reconciliation of Operating Profit (Loss) from Segments to Consolidated | The following table provides a reconciliation of total segment gross profit to the Company’s income (loss) before applicable income taxes (in thousands):
| Year Ended December 31,
| 2024 |  | 2023 |  | 2022
Total segment gross profit | $ | 8,889,036 |  |  | $ | 7,504,886 |  |  | $ | 5,991,892 |
Less: Product development | 2,914,415 |  |  | 2,720,819 |  |  | 2,135,612 |
Less: Sales and marketing | 1,984,265 |  |  | 2,019,009 |  |  | 2,057,951 |
Less: General and administrative | 2,149,099 |  |  | 2,209,190 |  |  | 1,686,849 |
Less: Transaction, loan, and consumer receivable losses | 794,221 |  |  | 660,663 |  |  | 550,683 |
Less: Bitcoin impairment losses | — |  |  | — |  |  | 46,571 |
Less: Amortization of customer and other intangible assets | 154,709 |  |  | 174,044 |  |  | 138,758 |
Less: Interest expense (income), net | 9,302 |  |  | (47,221) |  |  | 36,228 |
Less: Remeasurement gain on bitcoin investment | (420,918) |  |  | (207,084) |  |  | — |
Less: Other expense (income), net | (53,211) |  |  | 4,609 |  |  | (95,443) |
Income (loss) before applicable income taxes | $ | 1,357,154 |  |  | $ | (29,143) |  |  | $ | (565,317) |
Revenue by Geographic Area | Revenue by geography is based on the addresses of the sellers or customers. The following table details revenue by geographic area (in thousands):
| Year Ended December 31,
| 2024 |  | 2023 |  | 2022
United States | $ | 22,351,832 |  |  | $ | 20,416,462 |  |  | $ | 16,314,769 |
International | 1,769,221 |  |  | 1,499,161 |  |  | 1,216,818 |
Total | $ | 24,121,053 |  |  | $ | 21,915,623 |  |  | $ | 17,531,587 |
Long-Lived Assets by Geographic Area | The following table details long-lived assets by geographic area (in thousands):
| December 31,
| 2024 |  | 2023
United States | $ | 7,435,117 |  |  | $ | 7,570,973 |
Australia | 4,159,229 |  |  | 4,761,535 |
International | 1,790,529 |  |  | 1,889,490 |
Total | $ | 13,384,875 |  |  | $ | 14,221,998 |

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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