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SEGMENT AND GEOGRAPHICAL INFORMATION
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
SEGMENT AND GEOGRAPHICAL INFORMATION SEGMENT AND GEOGRAPHICAL INFORMATION
The Company reports its segments to reflect the manner in which the Company's chief operating decision maker ("CODM") reviews and assesses performance. The Company's CODM is the Block Head and Chairperson. The Company has two reportable segments, Square and Cash App. Products and services that are not assigned to a specific reportable segment, including but not limited to TIDAL and other emerging ecosystems, are aggregated and presented within a general corporate and other category. Square and Cash App are defined as follows:

•Cash App includes the financial tools available to individuals within the mobile Cash App, including peer-to-peer payments, bitcoin and stock investments. Cash App also includes Cash App Card which is linked to customer stored balances that customers can use to pay for purchases or withdraw funds from an ATM. Cash App also includes the BNPL platform.

•Square includes managed payment services, software solutions, hardware, and financial services offered to sellers, excluding those that involve Cash App.

The primary financial measures used by the CODM to evaluate performance and allocate resources are revenue and gross profit. The CODM uses segment gross profit for each segment during the annual budgeting and forecasting process. Further, the CODM uses gross profit as the metric to guide the business trajectory and to consider the overall gross profit growth by segment on a quarterly basis, when making decisions about the allocation of operating and capital resources to each segment. The CODM does not evaluate performance or allocate resources based on segment asset data, and therefore such information is not included.

The following tables present information on the reportable segments revenue and segment gross profit, as well as amounts for the "Corporate and Other" category, which includes products and services not assigned to reportable segments and intersegment eliminations (in thousands):
Year Ended December 31, 2024
Cash AppSquare
Corporate and Other
Total
Revenue:
Transaction-based revenue$352,699 $6,260,981 $— $6,613,680 
Subscription and services-based revenue5,695,976 1,278,933 189,890 7,164,799 
Hardware revenue— 141,742 1,627 143,369 
Bitcoin revenue10,199,205 — — 10,199,205 
Segment revenue
$16,247,880 $7,681,656 $191,517 $24,121,053 
Less: Cost of revenue11,008,869 4,082,744 140,404 15,232,017 
Segment gross profit
$5,239,011 $3,598,912 $51,113 $8,889,036 
Interest revenue$185,185 $36,837 $— $222,022 
Amortization of acquired technology assets$55,343 $7,726 $5,295 $68,364 
Year Ended December 31, 2023
Cash AppSquare
Corporate and Other
Total
Revenue:
Transaction-based revenue$498,176 $5,817,125 $— $6,315,301 
Subscription and services-based revenue4,685,208 1,059,081 200,553 5,944,842 
Hardware revenue— 157,178 — 157,178 
Bitcoin revenue9,498,302 — — 9,498,302 
Segment revenue$14,681,686 $7,033,384 $200,553 $21,915,623 
Less: Cost of revenue10,358,223 3,904,730 147,784 14,410,737 
Segment gross profit
$4,323,463 $3,128,654 $52,769 $7,504,886 
Interest revenue$142,222 $28,011 $— $170,233 
Amortization of acquired technology assets$56,135 $10,632 $6,062 $72,829 

Year Ended December 31, 2022
Cash AppSquare
Corporate and Other
Total
Revenue:
Transaction-based revenue$466,171 $5,235,369 $— $5,701,540 
Subscription and services-based revenue3,452,777 894,350 205,646 4,552,773 
Hardware revenue— 164,418 — 164,418 
Bitcoin revenue7,112,856 — — 7,112,856 
Segment revenue$11,031,804 $6,294,137 $205,646 $17,531,587 
Less: Cost of revenue7,786,760 3,587,236 165,699 11,539,695 
Segment gross profit
$3,245,044 $2,706,901 $39,947 $5,991,892 
Interest revenue$29,026 $1,193 $— $30,219 
Amortization of acquired technology assets$53,900 $10,494 $5,800 $70,194 
The following table provides a reconciliation of total segment gross profit to the Company’s income (loss) before applicable income taxes (in thousands):
Year Ended December 31,
202420232022
Total segment gross profit$8,889,036 $7,504,886 $5,991,892 
Less: Product development2,914,415 2,720,819 2,135,612 
Less: Sales and marketing1,984,265 2,019,009 2,057,951 
Less: General and administrative2,149,099 2,209,190 1,686,849 
Less: Transaction, loan, and consumer receivable losses794,221 660,663 550,683 
Less: Bitcoin impairment losses— — 46,571 
Less: Amortization of customer and other intangible assets    154,709 174,044 138,758 
Less: Interest expense (income), net9,302 (47,221)36,228 
Less: Remeasurement gain on bitcoin investment(420,918)(207,084)— 
Less: Other expense (income), net(53,211)4,609 (95,443)
     Income (loss) before applicable income taxes$1,357,154 $(29,143)$(565,317)

Revenue

Revenue by geography is based on the addresses of the sellers or customers. The following table details revenue by geographic area (in thousands):
Year Ended December 31,
202420232022
United States$22,351,832 $20,416,462 $16,314,769 
International1,769,221 1,499,161 1,216,818 
Total$24,121,053 $21,915,623 $17,531,587 

No individual country from the international markets contributed more than 10% of total revenue for the years ended December 31, 2024, 2023, and 2022.

Long-Lived Assets

The following table details long-lived assets by geographic area (in thousands):
December 31,
20242023
United States$7,435,117 $7,570,973 
Australia4,159,229 4,761,535 
International1,790,529 1,889,490 
Total$13,384,875 $14,221,998 

Assets by reportable segment were not included, as this information is not reviewed by the CODM to make operating decisions or allocate resources, and is reviewed on a consolidated basis.