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SEGMENT AND GEOGRAPHICAL INFORMATION
 3 Months Ended
Mar. 31, 2025
Segment Reporting [Abstract]  
SEGMENT AND GEOGRAPHICAL INFORMATION SEGMENT AND GEOGRAPHICAL INFORMATION
The Company reports its segments to reflect the manner in which the Company's chief operating decision maker ("CODM") reviews and assesses performance. The Company's CODM is the Block Head and Chairperson. The Company has two reportable segments, Square and Cash App. Products and services that are not assigned to a specific reportable segment, including but not limited to TIDAL and other emerging ecosystems, are aggregated and presented within a general corporate and other category. Square and Cash App are defined as follows:

•Cash App includes the financial tools available to individuals within the mobile Cash App, including peer-to-peer payments, bitcoin and stock investments. Cash App also includes Cash App Card which is linked to customer stored balances that customers can use to pay for purchases or withdraw funds from an ATM. Cash App also includes the BNPL platform.

•Square includes managed payment services, software solutions, hardware, and financial services offered to sellers, excluding those that involve Cash App.

The primary financial measures used by the CODM to evaluate performance and allocate resources are revenue and gross profit. The CODM uses segment gross profit for each segment during the annual budgeting and forecasting process. Further, the CODM uses gross profit as the metric to guide the business trajectory and to consider the overall gross profit growth by segment on a quarterly basis, when making decisions about the allocation of operating and capital resources to each segment. The CODM does not evaluate performance or allocate resources based on segment asset data, and therefore such information is not included.

The following tables present information on the reportable segments revenue and segment gross profit, as well as amounts for the "Corporate and Other" category, which includes products and services not assigned to reportable segments and intersegment eliminations (in thousands):
Three Months Ended
March 31, 2025
Cash AppSquare
Corporate and Other
Total
Revenue:
Transaction-based revenue$66,238 $1,484,493 $— $1,550,731 
Subscription and services-based revenue1,511,374 339,150 40,449 1,890,973 
Hardware revenue— 28,518 172 28,690 
Bitcoin revenue2,301,402 — — 2,301,402 
Segment revenue$3,879,014 $1,852,161 $40,621 $5,771,796 
Less: Cost of revenue2,499,063 954,262 28,868 3,482,193 
Segment gross profit
$1,379,951 $897,899 $11,753 $2,289,603 
Interest revenue$49,238 $7,937 $— $57,175 
Amortization of acquired technology assets$13,166 $1,508 $— $14,674 
Three Months Ended
March 31, 2024
Cash AppSquare
Corporate and Other
Total
Revenue:
Transaction-based revenue$109,220 $1,401,989 $— $1,511,209 
Subscription and services-based revenue1,332,560 296,218 53,516 1,682,294 
Hardware revenue— 31,830 671 32,501 
Bitcoin revenue2,731,124 — — 2,731,124 
Segment revenue$4,172,904 $1,730,037 $54,187 $5,957,128 
Less: Cost of revenue2,914,377 909,765 38,513 3,862,655 
Segment gross profit
$1,258,527 $820,272 $15,674 $2,094,473 
Interest revenue$40,772 $8,118 $— $48,890 
Amortization of acquired technology assets$13,725 $2,537 $1,765 $18,027 

The following table provides a reconciliation of total segment gross profit to the Company’s income (loss) before applicable income taxes (in thousands):
Three Months Ended
March 31,
20252024
Total segment gross profit$2,289,603 $2,094,473 
Less: Product development760,699 720,574 
Less: Sales and marketing504,460 443,885 
Less: General and administrative491,797 471,260 
Less: Transaction, loan, and consumer receivable losses169,689 165,729 
Less: Amortization of customer and other intangible assets33,656 43,282 
Less: Interest expense (income), net17,243 (18,745)
Less: Remeasurement loss (gain) on bitcoin investment93,351 (233,404)
Less: Other income, net(8,342)(4,420)
Income before applicable income taxes$227,050 $506,312 

Revenue

Revenue by geography is based on the addresses of the sellers or customers. The following table details revenue by geographic area (in thousands):
Three Months Ended
March 31,
20252024
United States$5,347,630 $5,566,297 
International424,166 390,831 
Total$5,771,796 $5,957,128 

No individual country from the international markets contributed more than 10% of total revenue for the three months ended March 31, 2025 and March 31, 2024.
Long-Lived Assets

The following table details long-lived assets by geography (in thousands):
  March 31, 2025December 31, 2024
United States$7,384,984 $7,435,117 
Australia4,187,915 4,159,229 
Other international1,843,398 1,790,529 
Total$13,416,297 $13,384,875 

Assets by reportable segment were not included, as this information is not reviewed by the CODM to make operating decisions or allocate resources and is reviewed on a consolidated basis.