<SEC-DOCUMENT>0001209191-14-053035-index.html : 20140818
<SEC-HEADER>0001209191-14-053035.hdr.sgml : 20140818
<ACCEPTANCE-DATETIME>20140818162303
ACCESSION NUMBER:		0001209191-14-053035
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20140818
FILED AS OF DATE:		20140818
DATE AS OF CHANGE:		20140818

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Vitacost.com, Inc.
		CENTRAL INDEX KEY:			0001401688
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				371333024
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		5400 BROKEN SOUND BLVD NW
		STREET 2:		SUITE 500
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33487-3521
		BUSINESS PHONE:		(561) 982-4180

	MAIL ADDRESS:	
		STREET 1:		5400 BROKEN SOUND BLVD NW
		STREET 2:		SUITE 500
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33487-3521

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Vigor Acquisition Corp
		CENTRAL INDEX KEY:			0001613095

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34468
		FILM NUMBER:		141049249

	BUSINESS ADDRESS:	
		STREET 1:		1014 VINE STREET
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45202
		BUSINESS PHONE:		513-762-4000

	MAIL ADDRESS:	
		STREET 1:		1014 VINE STREET
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45202

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KROGER CO
		CENTRAL INDEX KEY:			0000056873
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-GROCERY STORES [5411]
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			0203

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34468
		FILM NUMBER:		141049250

	BUSINESS ADDRESS:	
		STREET 1:		1014 VINE ST
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45201
		BUSINESS PHONE:		5137624000
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
Document 1 - file: doc4.html

Document 1 - RAW XML: doc4.xml

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>attachment1.htm
<DESCRIPTION>EX-99.1 DOCUMENT
<TEXT>
Document 2 - file: attachment1.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.2
<SEQUENCE>3
<FILENAME>attachment2.htm
<DESCRIPTION>EX-99.2 DOCUMENT
<TEXT>
Document 3 - file: attachment2.htm

</DOCUMENT>
</SEC-DOCUMENT>