<SEC-DOCUMENT>0001209191-14-053035.txt : 20140818
<SEC-HEADER>0001209191-14-053035.hdr.sgml : 20140818
<ACCEPTANCE-DATETIME>20140818162303
ACCESSION NUMBER:		0001209191-14-053035
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20140818
FILED AS OF DATE:		20140818
DATE AS OF CHANGE:		20140818

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Vitacost.com, Inc.
		CENTRAL INDEX KEY:			0001401688
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				371333024
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		5400 BROKEN SOUND BLVD NW
		STREET 2:		SUITE 500
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33487-3521
		BUSINESS PHONE:		(561) 982-4180

	MAIL ADDRESS:	
		STREET 1:		5400 BROKEN SOUND BLVD NW
		STREET 2:		SUITE 500
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33487-3521

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Vigor Acquisition Corp
		CENTRAL INDEX KEY:			0001613095

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34468
		FILM NUMBER:		141049249

	BUSINESS ADDRESS:	
		STREET 1:		1014 VINE STREET
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45202
		BUSINESS PHONE:		513-762-4000

	MAIL ADDRESS:	
		STREET 1:		1014 VINE STREET
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45202

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KROGER CO
		CENTRAL INDEX KEY:			0000056873
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-GROCERY STORES [5411]
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			0203

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34468
		FILM NUMBER:		141049250

	BUSINESS ADDRESS:	
		STREET 1:		1014 VINE ST
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45201
		BUSINESS PHONE:		5137624000
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<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
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<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2014-08-18</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001401688</issuerCik>
        <issuerName>Vitacost.com, Inc.</issuerName>
        <issuerTradingSymbol>VITC</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000056873</rptOwnerCik>
            <rptOwnerName>KROGER CO</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1014 VINE STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>CINCINNATI</rptOwnerCity>
            <rptOwnerState>OH</rptOwnerState>
            <rptOwnerZipCode>45202-1100</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001613095</rptOwnerCik>
            <rptOwnerName>Vigor Acquisition Corp</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1014 VINE STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>CINCINNATI</rptOwnerCity>
            <rptOwnerState>OH</rptOwnerState>
            <rptOwnerZipCode>45202-1100</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock, par value $0.00001 per share</value>
                <footnoteId id="F1"/>
                <footnoteId id="F2"/>
            </securityTitle>
            <transactionDate>
                <value>2014-08-18</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>30678665</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>8.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>30678665</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock, par value $0.00001 per share</value>
            </securityTitle>
            <transactionDate>
                <value>2014-08-18</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>3749701</value>
                    <footnoteId id="F4"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>8.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1000</value>
                    <footnoteId id="F5"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">This form is a joint filing by The Kroger Co. (&quot;Kroger&quot;) and Vigor Acquisition Corp., a direct wholly owned subsidiary of Kroger (&quot;Acquisition Corp.&quot;).</footnote>
        <footnote id="F2">Shares of Common Stock, par value $0.00001 per share (the &quot;Shares&quot;), of Vitacost.com, Inc. (&quot;Vitacost&quot;) acquired pursuant to the tender offer effected pursuant to the Agreement and Plan of Merger, dated as of July 1, 2014 (the &quot;Merger Agreement&quot;), by and among Kroger, Acquisition Corp. and Vitacost (such tender offer, the &quot;Offer&quot;).</footnote>
        <footnote id="F3">Shares were held by Acquisition Corp. As Acquisition Corp. is a direct wholly owned subsidiary of Kroger, Kroger may be deemed to have acquired indirect beneficial ownership of the Shares.</footnote>
        <footnote id="F4">Reflects all of the outstanding shares of Vitacost not tendered in the Offer, which may be deemed to have been acquired by Kroger and Acquisition Corp. pursuant to the consummation of the Merger (as defined below).</footnote>
        <footnote id="F5">Acquisition Corp. was merged with and into Vitacost, with Vitacost surviving the Merger as a direct wholly owned subsidiary of Kroger pursuant to a &quot;back-end  merger&quot; under Delaware law (the &quot;Merger&quot;). At the effective time of the Merger, all of Vitacost's previously outstanding stock held by the registrants was canceled. Prior to the Merger, Kroger directly held 1,000 shares of Acquisition Corp., which represented all of the issued and outstanding capital stock of Acquisition Corp. At the effective time of the Merger, each share of Acquisition Corp. was converted into a share of the surviving company's stock.</footnote>
    </footnotes>

    <remarks>Exhibit List: Exhibit 99.1 - Joint Filer Information; Exhibit 99.2 - Joint Filer Signatures</remarks>

    <ownerSignature>
        <signatureName>/s/ Christine S. Wheatley</signatureName>
        <signatureDate>2014-08-18</signatureDate>
    </ownerSignature>
</ownershipDocument>
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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>attachment1.htm
<DESCRIPTION>EX-99.1 DOCUMENT
<TEXT>
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<HEAD>
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<PRE>
                     Exhibit 99.1 - Joint Filer Information

Designated Filer: The Kroger Co.
Issuer & Ticker Symbol: Vitacost.com, Inc. (VITC)
Date of Event Requiring Statement: August 18, 2014

Joint Filers:
1. Name: The Kroger Co.
Address: 1014 Vine Street
Cincinnati, Ohio 45202-1100

2. Name: Vigor Acquisition Corp.
Address: 1014 Vine Street
Cincinnati, Ohio 45202-1100




</PRE>
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<DOCUMENT>
<TYPE>EX-99.2
<SEQUENCE>3
<FILENAME>attachment2.htm
<DESCRIPTION>EX-99.2 DOCUMENT
<TEXT>
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<HEAD>
</HEAD>
<BODY>
<PRE>
                    Exhibit 99.2 - Joint Filers' Signatures

Designated Filer: The Kroger Co.
Issuer & Ticker Symbol: Vitacost.com, Inc. (VITC)
Date of Event Requiring Statement: August 18, 2014


                  THE KROGER CO.
                  By: /s/ Christine S. Wheatley
                  --------------------------------------------
                  Name: Christine S. Wheatley
                  Title: Group Vice President, Secretary and General Counsel
                  Date: August 18, 2014

                  VIGOR ACQUISITION CORP.
                  By: /s/ Christine S. Wheatley
                  --------------------------------------------
                  Name: Christine S. Wheatley
                  Title: President
                  Date: August 18, 2014




</PRE>
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