<SEC-DOCUMENT>0001140361-14-028164-index.html : 20140710
<SEC-HEADER>0001140361-14-028164.hdr.sgml : 20140710
<ACCEPTANCE-DATETIME>20140710163347
ACCESSION NUMBER:		0001140361-14-028164
CONFORMED SUBMISSION TYPE:	SC 13D
PUBLIC DOCUMENT COUNT:		7
FILED AS OF DATE:		20140710
DATE AS OF CHANGE:		20140710
GROUP MEMBERS:		VIGOR ACQUISITION CORP

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Vitacost.com, Inc.
		CENTRAL INDEX KEY:			0001401688
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				371333024
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13D
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-85269
		FILM NUMBER:		14969927

	BUSINESS ADDRESS:	
		STREET 1:		5400 BROKEN SOUND BLVD NW
		STREET 2:		SUITE 500
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33487-3521
		BUSINESS PHONE:		(561) 982-4180

	MAIL ADDRESS:	
		STREET 1:		5400 BROKEN SOUND BLVD NW
		STREET 2:		SUITE 500
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33487-3521

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KROGER CO
		CENTRAL INDEX KEY:			0000056873
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-GROCERY STORES [5411]
		IRS NUMBER:				310345740
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			0203

	FILING VALUES:
		FORM TYPE:		SC 13D

	BUSINESS ADDRESS:	
		STREET 1:		1014 VINE ST
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45201
		BUSINESS PHONE:		5137624000
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13D
<SEQUENCE>1
<FILENAME>formsc13d.htm
<DESCRIPTION>THE KROGER CO SC 13D 7-1-2014 (VITACOST.COM, INC)
<TEXT>
Document 1 - file: formsc13d.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-1
<SEQUENCE>2
<FILENAME>ex1.htm
<DESCRIPTION>EXHIBIT 1
<TEXT>
Document 2 - file: ex1.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-3
<SEQUENCE>3
<FILENAME>ex3.htm
<DESCRIPTION>EXHIBIT 3
<TEXT>
Document 3 - file: ex3.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-4
<SEQUENCE>4
<FILENAME>ex4.htm
<DESCRIPTION>EXHIBIT 4
<TEXT>
Document 4 - file: ex4.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-5
<SEQUENCE>5
<FILENAME>ex5.htm
<DESCRIPTION>EXHIBIT 5
<TEXT>
Document 5 - file: ex5.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10
<SEQUENCE>6
<FILENAME>ex6.htm
<DESCRIPTION>EXHIBIT 6
<TEXT>
Document 6 - file: ex6.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-7
<SEQUENCE>7
<FILENAME>ex7.htm
<DESCRIPTION>EXHIBIT 7
<TEXT>
Document 7 - file: ex7.htm

</DOCUMENT>
</SEC-DOCUMENT>