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Summary of Significant Accounting Policies (Details Textuals) (USD $)
In Millions, unless otherwise specified
12 Months Ended
Jul. 31, 2013
Segment
Derivative
Jul. 31, 2012
Jul. 31, 2011
Accounting Policies [Abstract]      
Number of interest rate derivatives held 2    
Number of operating segments 2    
Number of reportable segment 1    
Advertising expenses $ 5.0 $ 6.5 $ 8.8