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Revenue Recognition (Tables)

6 Months Ended

Jan. 31, 2020

Revenue from Contract with Customer [Abstract]

Disaggregation of Revenue

The following table summarizes the revenue by region based on the shipping address of customers who have contracted to use our cloud platform:

			Three Months Ended January 31,																																													Six Months Ended January 31,
			2020																		2019																					2020																		2019
			Amount						% Revenue						Amount						% Revenue									Amount						% Revenue						Amount						% Revenue
			(in thousands, except per percentage data)
United States			$	49,629					49		%				$	37,626					51		%							$	95,574					49		%				$	67,433					49		%
Europe, Middle East and Africa (*)			41,002						40		%				29,552						40		%							79,291						41		%				56,946						41		%
Asia Pacific			8,828						9		%				5,674						7		%							16,647						8		%				10,463						8		%
Other			1,809						2		%				1,450						2		%							3,346						2		%				2,758						2		%
Total			$	101,268					100		%				$	74,302					100		%							$	194,858					100		%				$	137,600					100		%

^(*) Revenue from the United Kingdom ("U.K.") represented 10% of our revenue for the three months ended January 31, 2020 and 2019, and 11% and 10% of our revenue for the six months ended January 31, 2020 and 2019, respectively.

The following table summarizes the revenue from contracts by type of customer:

			Three Months Ended January 31,																																										Six Months Ended January 31,
			2020																		2019																		2020																		2019
			Amount						% Revenue						Amount						% Revenue						Amount						% Revenue						Amount						% Revenue
			(in thousands, except per percentage data)
Channel partners			$	98,132					97		%				$	71,074					96		%				$	188,375					97		%				$	131,093					95		%
Direct customers			3,136						3		%				3,228						4		%				6,483						3		%				6,507						5		%
Total			$	101,268					100		%				$	74,302					100		%				$	194,858					100		%				$	137,600					100		%

Schedule of Accounts Receivable

The following table summarizes 10% or more of the total balance of accounts receivable, net:

			January 31, 2020						July 31, 2019
Channel partner A			16%						11%
Channel partner B			12%						*
Channel partner C			10%						10%
Channel partner D			*						12%

^(*) Represents less than 10%.

Capitalized Contract Cost

The following table summarizes the activity of the deferred contract acquisition costs:

			Three Months Ended January 31,																		Six Months Ended January 31,
			2020						2019						2020						2019
			(in thousands)
Beginning balance			$	70,426					$	55,978					$	69,785					$	55,910
Capitalization of contract acquisition costs			9,514						9,080						15,690						13,472
Amortization of deferred contract acquisition costs			(5,890)						(4,457)						(11,425)						(8,781)
Ending balance			$	74,050					$	60,601					$	74,050					$	60,601
Deferred contract acquisition costs, current			$	23,527					$	18,058					$	23,527					$	18,058
Deferred contract acquisition costs, noncurrent			50,523						42,543						50,523						42,543
Total deferred contract acquisition costs			$	74,050					$	60,601					$	74,050					$	60,601

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Tabular disclosure of cost capitalized in obtaining or fulfilling contract with customer.

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