
<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM 
         DAYTON HUDSON CORPORATION'S FORM 10-Q FOR THE SIX-MONTH PERIOD ENDED 
         JULY 30, 1994 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH 
         FINANCIAL STATEMENTS
<MULTIPLIER> 1,000,000
       
<S>                               <C>
<PERIOD-TYPE>                     6-MOS
<FISCAL-YEAR-END>                           JAN-28-1995
<PERIOD-START>                              JAN-30-1994
<PERIOD-END>                                JUL-30-1994
<CASH>                                              169
<SECURITIES>                                          0
<RECEIVABLES>                                      1456
<ALLOWANCES>                                         38
<INVENTORY>                                        2860
<CURRENT-ASSETS>                                   4576
<PP&E>                                             8679
<DEPRECIATION>                                     2508
<TOTAL-ASSETS>                                    11089
<CURRENT-LIABILITIES>                              3014
<BONDS>                                            4599
<COMMON>                                             72
<PREFERRED-MANDATORY>                               365
<PREFERRED>                                           0
<OTHER-SE>                                         2686
<TOTAL-LIABILITY-AND-EQUITY>                      11089
<SALES>                                            9124
<TOTAL-REVENUES>                                   9267
<CGS>                                              6772
<TOTAL-COSTS>                                      6772
<OTHER-EXPENSES>                                   2109
<LOSS-PROVISION>                                     30
<INTEREST-EXPENSE>                                  211
<INCOME-PRETAX>                                     145
<INCOME-TAX>                                         57
<INCOME-CONTINUING>                                  88
<DISCONTINUED>                                        0
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                         88
<EPS-PRIMARY>                                      1.10
<EPS-DILUTED>                                      1.07
       



</TABLE>
