
<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DAYTON
HUDSON CORPORATION'S FORM 10Q FOR THE FIRST QUARTER ENDED MAY 1, 1999 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-29-2000
<PERIOD-START>                             JAN-31-1999
<PERIOD-END>                               MAY-01-1999
<CASH>                                             246
<SECURITIES>                                         0
<RECEIVABLES>                                     1360
<ALLOWANCES>                                         0
<INVENTORY>                                       3779
<CURRENT-ASSETS>                                  6077
<PP&E>                                          12,925
<DEPRECIATION>                                   3,796
<TOTAL-ASSETS>                                  15,986
<CURRENT-LIABILITIES>                            4,461
<BONDS>                                          5,216
<PREFERRED-MANDATORY>                               10
<PREFERRED>                                          0
<COMMON>                                            74
<OTHER-SE>                                       5,350
<TOTAL-LIABILITY-AND-EQUITY>                    15,986
<SALES>                                          7,214
<TOTAL-REVENUES>                                 7,214
<CGS>                                            5,240
<TOTAL-COSTS>                                    5,240
<OTHER-EXPENSES>                                   339
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  94
<INCOME-PRETAX>                                    317
<INCOME-TAX>                                       123
<INCOME-CONTINUING>                                194
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       194
<EPS-BASIC>                                      .43
<EPS-DILUTED>                                      .41


</TABLE>
