
<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DAYTON
HUDSON CORPORATION'S FORM 10Q FOR THE SECOND QUARTER ENDED JULY 31, 1999 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-29-2000
<PERIOD-START>                             JAN-31-1999
<PERIOD-END>                               JUL-31-1999
<CASH>                                             238
<SECURITIES>                                         0
<RECEIVABLES>                                     1363
<ALLOWANCES>                                         0
<INVENTORY>                                       3973
<CURRENT-ASSETS>                                  6229
<PP&E>                                           13213
<DEPRECIATION>                                    3805
<TOTAL-ASSETS>                                   16415
<CURRENT-LIABILITIES>                             4859
<BONDS>                                           5178
<PREFERRED-MANDATORY>                                6
<PREFERRED>                                          0
<COMMON>                                            73
<OTHER-SE>                                        5411
<TOTAL-LIABILITY-AND-EQUITY>                     16415
<SALES>                                          14966
<TOTAL-REVENUES>                                 14966
<CGS>                                            10843
<TOTAL-COSTS>                                    10843
<OTHER-EXPENSES>                                   683
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 192
<INCOME-PRETAX>                                    691
<INCOME-TAX>                                       269
<INCOME-CONTINUING>                                422
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      4
<CHANGES>                                            0
<NET-INCOME>                                       418
<EPS-BASIC>                                        .93
<EPS-DILUTED>                                      .89


</TABLE>
