
<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DAYTON
HUDSON CORPORATION'S FORM 10Q FOR THE THIRD QUARTER ENDED OCTOBER 30, 1999 AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-29-2000
<PERIOD-START>                             JAN-31-1999
<PERIOD-END>                               OCT-30-1999
<CASH>                                             246
<SECURITIES>                                         0
<RECEIVABLES>                                     1479
<ALLOWANCES>                                         0
<INVENTORY>                                       4757
<CURRENT-ASSETS>                                  7104
<PP&E>                                           13641
<DEPRECIATION>                                    3875
<TOTAL-ASSETS>                                   17622
<CURRENT-LIABILITIES>                             5970
<BONDS>                                           5263
<PREFERRED-MANDATORY>                                3
<PREFERRED>                                          0
<COMMON>                                            73
<OTHER-SE>                                        5429
<TOTAL-LIABILITY-AND-EQUITY>                     17622
<SALES>                                          22975
<TOTAL-REVENUES>                                 22975
<CGS>                                            16642
<TOTAL-COSTS>                                    16642
<OTHER-EXPENSES>                                  1031
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 294
<INCOME-PRETAX>                                   1083
<INCOME-TAX>                                       420
<INCOME-CONTINUING>                                663
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                     13
<CHANGES>                                            0
<NET-INCOME>                                       650
<EPS-BASIC>                                       1.44
<EPS-DILUTED>                                     1.39


</TABLE>
