<SUBMISSION>
<ACCESSION-NUMBER>0001047469-99-027573
<TYPE>424B2
<PUBLIC-DOCUMENT-COUNT>1
<FILING-DATE>19990715
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>DAYTON HUDSON CORP
<CIK>0000027419
<ASSIGNED-SIC>5331
<IRS-NUMBER>410215170
<STATE-OF-INCORPORATION>MN
<FISCAL-YEAR-END>0131
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>424B2
<ACT>33
<FILE-NUMBER>333-65347
<FILM-NUMBER>99664885
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>777 NICOLLET MALL
<CITY>MINNEAPOLIS
<STATE>MN
<ZIP>55402
<PHONE>6123706948
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>777 NICOLLET MALL
<CITY>MINNEAPOLIS
<STATE>MN
<ZIP>55402
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>DAYTON CORP
<DATE-CHANGED>19690728
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>424B2
<SEQUENCE>1
<DESCRIPTION>424B2
<TEXT>

<PAGE>

Pricing Supplement No. 3                                        Rule 424(b)(2)
(To Prospectus dated October 13, 1998               Registration No. 333-65347
and Prospectus Supplement dated
April 15, 1999)

Dated:  July 14, 1999

                           DAYTON HUDSON CORPORATION
                          MEDIUM-TERM NOTES, SERIES I
                              FLOATING RATE NOTES

<TABLE>
<S>                                                                     <C>
Principal Amount:  $25,000,000                                          Spread:  +12 basis points

Issue Price (Dollar Amount and Percentage of Principal)
    Amount:  $25,000,000 / 100%

Original Issue Date:  July 16, 1999

Stated Maturity Date:  July 16, 2001                                    Agent:  J.P. Morgan & Co.

Base Rate:  LIBOR Telerate                                              Agent's Commission/Discount:  0.250%

--Index Currency: U.S. dollars

Initial Interest Rate: 5.43%
Regular Record Dates: Fifteenth calendar day prior to Interest
                      Payment Date

Interest Payment Dates:  October 16, January 16, April 16 and July 16

Interest Reset Dates:  October 16, January 16, April 16 and July 16

Interest Reset Period:  Quarterly

Initial Interest Reset Date:  October 16, 1999

Index Maturity:  3 months

Other Terms: Settlement is T+2

</TABLE>

</TEXT>
</DOCUMENT>
</SUBMISSION>
