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Advertising Costs (Tables) | 12 Months Ended
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Feb. 01, 2014
Advertising Costs |
Schedule of advertising costs |
Advertising Costs (millions) | 2013 |  | 2012 |  | 2011 |
Gross advertising costs | $ | 1,744 |  | $ | 1,653 |  | $ | 1,589 |
Vendor income (a) | 76 |  | 231 |  | 229 |
Net advertising costs | $ | 1,668 |  | $ | 1,422 |  | $ | 1,360 |
(a) A 2013 change to certain merchandise vendor contracts resulted in more vendor funding being recognized as a reduction of our cost of sales rather than offsetting certain advertising expenses.

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- Definition Tabular disclosure of amount charged to advertising expenses for the period, which are incurred with the objective of increasing revenue for a specified brand, product or product line. + References No definition available. + Details
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