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Advertising Costs | 12 Months Ended
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Feb. 01, 2014
Advertising Costs |
Advertising Costs | Advertising Costs Advertising costs, which primarily consist of newspaper circulars, internet advertisements and media broadcast, are expensed at first showing or distribution of the advertisement, and are recorded net of related vendor income.
Advertising Costs (millions) | 2013 |  | 2012 |  | 2011 |
Gross advertising costs | $ | 1,744 |  | $ | 1,653 |  | $ | 1,589 |
Vendor income (a) | 76 |  | 231 |  | 229 |
Net advertising costs | $ | 1,668 |  | $ | 1,422 |  | $ | 1,360 |
(a) A 2013 change to certain merchandise vendor contracts resulted in more vendor funding being recognized as a reduction of our cost of sales rather than offsetting certain advertising expenses.

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- Definition Entire disclosure of advertising costs that are expensed during the period. This may include the media through which advertisements were distributed. + References No definition available. + Details
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